Welcome to the authority hacker podcast This week we are doing daily podcasts That’s right every single day Monday to Friday there will be a new episode and We’re gonna be addressing one topic Where one of us Gale or myself Gale is Here as well We will be addressing one topic and then We’ll be having a debate afterwards and Things may get a little bit heated as Some of these things we have quite Different opinions on so if you like This format go on to our YouTube channel Find the suit if you’re not already Watching on YouTube give it a thumbs up While you’re there and leave a comment Like we want to hear from you do you Guys like it you want us to do more of This kind of style or do you want us to Go back and do the the longer kind of 40 Minute type shows let us know so today We are gonna be talking about how much Time does it take to start an authority Site which is a rather open-ended Question when we get a lot from our Students people thinking of purchasing One of our training courses you know a Lot of people they have this idea that You can do the the foreword 4-hour Workweek style you know Tim Ferriss Probably has something to say about this And you know not spend much time and and Somehow be successful in a very short Space of time get-rich-quick right
That’s not really the case as almost any Business owner will tell you it’s a slog It’s a grind especially when you get Started I know probably a thousand People at least who run websites that Make money profitable websites as a Business I know zero of them who work out four Hours a week or or fewer like everyone Works pretty damn hard Now I understand if you have other Things going on in your life you know Maybe you have a full-time job at the Moment that it can be hard to balance The two and that’s one of the that the Traps of having a job essentially so the The key thing to note about authority Sites starting one is it is a grind Gail I incidentally are you both used to be MMO players so we just play online video Games and in these kind of like grindy Games you have to level up and just Grind out it’s a massive grind fest and I think some of that trait personality Trait lends itself quite well to Building websites because especially in The beginning it it’s just a massive Grind and it sucks and there’s very very Little reward and the roars you do get Are often come a lot later so this is Like lag any anyone who starts an Authority site if you look at the first Year look at how much money you spend on The site you look at how much how many
Hours you spend on the site and then you Look at how much you make just in that First year your hourly rate will be Horrible like much worse than working at McDonald’s or like the lowest paid job Minimum wage in wherever it is your I Guarantee you will make more money than Than this you know there are one or two Examples of people who break the trend And and do really well in the first year So towards the end of that year but it’s Not the kind of norm and you have to be Ok with that you have to be okay with That delayed gratification you have to Think long term you have to always keep In your mind you know the value of my Business is 30 to 40 times at least at The moment monthly net profit so Although I only made $100 and month Seven or whatever that means my my Websites now worth a few thousand Dollars and if you think about it in Those terms it’s good you also have to Understand that you are in your first Year especially building the foundation That you need to grow your website from Beyond that if you don’t do this if you Don’t do this hard work at the beginning Then you don’t have a platform to to do That to springboard and to really like Start making a decent living from this So you know I talked about grinding and Talked about reward like this podcast is Supposed to be about how many hours and
I’ve really hate answering the question Because I don’t like answering questions With it depends because that’s so not Not a legitimate answer so honestly you Knew you need to be spending several Days several hours a day doing this and Sometimes especially at weekends you Need to be grinding out like a whole day Do like a 12 hour session and it’s Really really really important that you Are fully committed to doing this and if It’s just I kind of afterthought oh you Know when I get home from the bar a log I’ll do an hour and on my website like That is your very very unlikely to be Successful in that case now you can cut Down the amount of time you’re spending On your on your site if you outsource Some of the some of the work especially The content creation but what often Happens is people just like oh you know I’m gonna just outsource all and it’s Out of sight out of mind it must be good Because this agency has a good Reputation or whatever but they don’t Check it they don’t apply critical sense And they don’t make it really really Good which is what you have to do with Content so very very very important that You are what even if you’re outsourcing Stuff you’re still kind of like have Your fingers in everything that’s going On with with your website because Quality is very very important I would
Suggest setting a goal a monthly goal For the amount of time you’re gonna Spend on it in the first first month and Then if you if you do that if you set That goal people are very good at making Goals happen so if you say I want to Spend 80 hours in the first month or 80 Hours in the first six per month in the First six months on the site then you You will start looking for opportunities To find that time so you can sit you can You can sort of ask yourself do I really Need to go out with my friends this Saturday afternoon and watch the Football or whatever or can I just spend The whole day working on my site or when You get home do I really want to be Watching Netflix for a couple hours or Can I just work on my site so it’s very Very important so you have to be that Person who’s grinding away while Everyone else is being social and Enjoying themselves that is the the Grind of starting a business in the First year but if you do any of you if You keep going then it’s insanely Rewarding and ultimately a lot more Fulfilling and you know once your once Your business up and running you can Actually start taking a little bit of Time off here and there and building That kind of lifestyle That you want and being being your own Boss so I hope that kind of like helped
Answer the the question a little bit It’s very hard to give specific numbers Competition and your niche also plays a Big big part and it’s not very Competitive probably don’t need to spend Quite as much time here we go Yeah I think the measuring measuring Time against success is a terrible Metric and if you’re asking that Question you already in the wrong place We have people that after year make $80 A month we have people that after year Make $80,000 for months and it’s the Same amount of time that elapsed so the Difference is how much they got Done and I think I think you get it’s Kind of like the expression you get what You pay for is kind of the same with Your business if you actually not only Spend the time or spend efficient time Because like a lot of people love doing Busy work etc and I think I think when People ask me how long I say I I don’t Even I refuse to answer the question Because some people manage to do so much In an hour and some people do absolutely Nothing in an hour if you’re unable to Write really fast if you’re unable to Put these things together then it’s Gonna take more time obviously and I It’s it’s kind of my problem and it’s Okay it’s a learning curve I think some People need more time to make this Happen and it’s the same as like when
You’re learning a new skill someone can Piano really really well anyone yeah and Some people are pretty trashed after one Yeah and and it’s it’s like that so but If you’re if you’re gonna go down that Path of you know doing all this work and Hopefully building building a business Delay not going out and I’m really going All-in surely you’re gonna want to ask The people the question you know how Long you want to know do this I want to Know I have an idea there’s not and That’s that’s why people always say it Depends or give you kind of like a long 10 minute answer like where essentially Kind of like renovating an apartment you Know you tell you six months it takes it Takes it takes 18 months you know it’s Like it’s the exact same thing yeah but So the point is every single person that Does that asks how long it’s gonna take Because you want it you want to have an Idea and one person you metal is someone Where you don’t reach that time you know One person telling you their their Opinion is a point of data but it’s not Like a crystal ball it’s not gonna tell You tell you exactly so it’s still worth Asking that question and it’s still Worth us trying to answer I believe I do Think there’s a there’s a function of Time as well right imagine if I snap my Fingers and I have a 300 page Website was like 500 linky root domain
Right it’s all done it’s like it took Zero time it would not rank tomorrow Probably like actually Google also takes Its sweet time to bring the site so um If you’re counting on this you there Despite the fact that you might be very Efficient there is also a function of Like Google’s just taking time and Doesn’t the age of the website very fast Is this all the sandbox effect and all That so even if you were very efficient Et cetera so if you multiply the Essentially the randomness of Google Because it really depends like some Issues didn’t rank you faster than other Etc by us having no idea how efficient You are doing your job I’m not working And actually doing stuff you multiply And unknown by an unknown and the answer Is it depends and that’s kind of like That’s kind of the answer but you know The factors you know the factors are Gonna be is Google going to take you out Of the sandbox fast enough using Something like an age domain for example You tend to get out faster are you Efficient at creating comment like how Quickly can you put a hundred thousand Words together on the website that’s a Question you need to answer and then I Can give you a better idea me even then It’s not just about how many words You’re writing yeah quality as well Which is a very difficult to measure
Variable to so yeah my another question I had for you is like you’re saying is Gonna take time etc and all that and Google is losing all these crazy cargo Updates right it was like it just Essentially be like they’re like well Everything we ranked yesterday made I we Were completely wrong let’s just change All the subs and it’s happening and we Go there so whether you’re white hat Gray hat whatever kind of everyone’s Affected is it still worth playing the Long game if these things are happening Every few months yeah I mean essentially You’re saying is SEO worth it and like a Thousand percent yes it’s by far the Highest ROI activity most websites can Do generating relatively sustainable Organic traffic from from Google now in The past you could possibly expect that To be fairly stable and like a nice kind Of trajectory going going along Sometimes these days even if you’re Doing a really good job you for whatever Reason you get penalized Lose 30% of your traffic on Monday that Happens right but the most important Thing is that what do you do when that Happens do you roll over and say oh my God this is terrible I’m gonna stop stop Working on my site and I’m spent nine Months trying to figure out what Happened Well someone actually emailed me and
Told me they did that and was asking me To take how to fix it and I’m like dude You haven’t worked on your site in nine Months and I interesting actually Followed up with them the other week and I asides and yeah you’re included and They were applied and magically the site Came back after another after another Random google update and I was like whoa Don’t you wish he’d just been working For the last nine months now and you Were where would you be now so you have To come to think of it in that Perspective yeah I think it’s all still Like the cost of traffic compared to pay Traffic etc it’s like it’s so much Cheaper the path to success it’s not Gonna be like a straight nice smooth Predictable line it’s gonna be massive Like big up plateaus and massive drops And every website experiences this now It doesn’t matter what an easier and It’s just a game so zoom out and look at The long-term picture where are you Better than you were when you first Started when lat this time last year and Yeah think about those terms Yeah fair enough I mean I had another Question but maybe not know the episode All right I think we’re gonna wrap it up Here guys if you enjoyed it we all have Another one coming tomorrow if you are On YouTube you can subscribe and like But we have all these buttons below you
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