Need to focus on keywords that have low Competition in the beginning so if You're working with a brand new site you Don't stand a chance for ranking for Highly competitive keywords from the Start on Google so focus on low Competition keywords and build up Traffic that way and over time you'll be Able to go after better keywords and Build your site's Authority so optimize Your articles by building internal links Throughout your content too so just like Getting backlinks from bigger sites Linking to your own articles from other Pages on your site will help your SEO And focus on quality content first so Don't get bogged down and thinking you Have to publish five or ten articles a Week it's not possible at the beginning Because you don't have the experience of The team yet and you probably don't have The time to write that much either so Take your time and make one or two great Pieces of content per week instead You'll get a lot more out of that in the Long term