In this video I’m going to show you nine Different ways that you can build Backlinks to increase your Google Rankings for free I mean well obviously This video is free but what I really Mean is that the techniques I’m going to Show you cost exactly zero dollars to Put into practice however just because These tactics are free it doesn’t mean That they’re not effective these are the Same techniques I use to build links From sites like the New York Times HubSpot inc.com and search engine Journal in case we haven’t met before my Name is Matt Diggity and I’m the founder Of Diggity marketing leadspring the Search initiative and The Chiang Mai SEO Conference this video is all about link Building a link also known as a backlink Is when one website places a clickable Link to another website in its content When someone clicks that link they jump To that new destination for example if Someone clicks this link in this article On zapier.com they get taken to my Website why do we care about backlinks Links are one of the most important Ranking factors in Google’s algorithm Kind of a big deal in this study by Backlinko they found that websites in The top positions on Google have more Backlinks than websites in lower Positions that said link building is Easier said than done it takes time and
Requires you to learn a new skill set Which is why many people just end up Paying for backlinks but you really Don’t need to pay there’s always ways to Build backlinks for free or should I say There’s correct ways to build backlinks For free and there’s incorrect ways as I Was researching for this video I found Tons of videos recommending outdated Techniques like blog comments as a way To build free links bro blog comets Haven’t worked since Pokemon go was a Thing so in this video I set out to Spill the beans on free backlink Techniques that’ll actually give you Massive results and I’ll even give you Outreach scripts so you can start Putting these techniques into practice Today and here’s the kicker the best Links on the planet are the ones you Can’t pay for so whether you pay for Links or not pay attention to this video If you want the best links possible and Make sure to stick around till the end Because the last technique gets the best Of the best now before we get started Here’s why I asked for a hand on Smashing that like button smashing the Like button lets a YouTube God know that This video deserves an algorithmic high Five while at the same time encourages Me to make more videos just like this One the first technique is what I like To call the fixer upper we’re going to
Look at where our competitors got links And persuade those websites to link to Us instead this one works like crazy It’s the exact techniques I use to get a Link from typeform a dr93 website here’s How to do it you’re going to look for Articles in your same Niche that have a Lot of backlinks preferably ones that Are older and might reference outdated Facts such as cow’s milk being a miracle Food or blog commenting being actually Useful sorry I’m really just picking on Ball commenting today if I were to Google Blog commenting guide I’d find This guide here with 188 referring Domain backlinks according to my toolbar And if I open it up sure enough it’s old As dirt 2013 which might as well be the Middle Ages when it comes to SEO next You’re going to figure out who all is Linking to this article using a tool Like ahrefs or the free trial of Ubersuggest here’s what a backlink Report looks like for that blog comment Article in hres I wanted to highlight This article from Bluehost Bluehost is a Major Internet Brand I’m sure they want Their article on what to do after you Start a blog to be relevant today not For 2013. so that brings us to the last Step send them an email pitch asking Them to link to our up-to-date article Instead here’s how that’ll look first You go over to their contact page and
Snag the Press email this one typically Works best then you send them an email Like this hey Bluehost team this article You wrote insert URL is referencing some Outdated advice you recommend blog Commenting as a viable way to promote Your blog but this article from search Engine’s General quotes a Google Employee saying that it quote doesn’t Work anymore and hasn’t for a long time I notice you don’t have Haro as a Promotion strategy in your article I Wrote a comprehensive guide on Harrow Here would you mind linking to it in Your article I’ll write you the Paragraph if it would save time it’s as Easy as that and then you repeat it Again and again for all the sites that Are linking to that outdated article Since we just mentioned Haro let’s jump On over to that what is Haro Haro stands For help a reporter out it’s a platform That allows journalists to request Quotes from experts to use in their Articles it’s got me tons of links like This one here from Forbes for example Let’s say that a journalist is writing An article in the New York Post about People that work online and they want a Quote from someone who works online so They might propose a question like What’s the best thing about working Online that most people don’t realize Well that’s convenient because you work
Online so you hit them up and drop some Knowledge bombs about being a digital Badass when they use your quote they’ll Give you a link back to your website Easy breezy let’s go too easy Crown Home Here’s the tactics that you need to use To get the best results from Haro each Day heart will send out a list of Opportunities for expert quotes you need To jump on this right away and give your Quotes before anyone else does speed is The key these journalists have deadlines So they’re trying to wrap up their Articles ASAP next don’t get lazy after You do a few of these you might start Giving half-assed answers to their Questions you want to answer each Question as if you know you’re going to Get that backlink visualize Focus see The end goal whatever you got to do just Try to hit a home run every time lastly Answer as many questions as you can if Your website is about knitting if you Sit around waiting for only knitting Quotes to come up you’re gonna die Before you get five links remember you Work from home you might manage people And you’ve had other jobs you could Essentially write content on anything Related to business like hiring Self-motivation or whatever I left a Link in the description to another video
I made with some Advanced tarot tactics So make sure to check it out after you Finish this one next up on the list is To get your content placed in article Roundup posts you know those posts where People recap the best content in a Particular industry like my monthly SEO News Roundup where I highlight the most Interesting news in SEO or this expert Roundup that I participated in for rank Ranger let me give you the perspective Of someone who actually puts content Like this together scouring the internet For the month’s best articles in the SEO Space is a bit of a Time sink it takes Time to sort through basically the Entire web for qualified content it’s a Huge pain in the ass to be honest and It’s much easier when people send me Their articles proactively but the thing Is after I put up a post I can’t be to go edit the article and add Your article to the list it’s written It’s done the goose is cooked so to get Your content placed in these articles You need to get ahead of them here’s how You do that here’s a bunch of Search Terms you should use to make a huge list Of the roundups in your Niche keyword Like SEO plus link Roundup keyword plus Roundup keyword plus best of this week Plus keyword and this month plus keyword Next you want to get the email addresses For these Publications using a tool like
Hunter i o or just using their contact Form now as soon as you write a piece of Content and it goes live you want to Email these guys with an email template Like this hey Diggity I just finished up A piece of content on SEO optimization That would be a great fit for your SEO News Roundup it highlights five tested Ways that AI can be used to build Rankable content this is where you Highlight the unique benefits that your Article would add to the readership if You could include it in your Roundup I’d Be more than happy to share that Roundup With my audience and encourage my Readers to subscribe this is where you Highlight what’s in it for them put this Process into a repeatable system and You’ll have free links on autopilot the Next free link building technique is Broken link building broken link Building is when you identify when a Site links out to another URL but the URL they’re linking to is dead maybe the Other website deleted that post or the Website is completely shut down itself Either way the link is broken and that’s Bad for SEO so what people usually do is Email a website with a broken link and Say hey there in your article you’re Linking out to insert broken URL which No longer exists I recently wrote an Updated current year version of that Article here insert your url if you’d
Like to update your broken link we’d Really appreciate it if you considered Article instead but before you start Saying broken link building is so 2018. It doesn’t work in or you’re right it Doesn’t work anymore unless you add a Little twist to it I got this tip from My man Brian Dean the reason it doesn’t Work is because just like I don’t want To update old Roundup posts people don’t Care about fixing their old content even If it had broken links but if I posted Something fairly new that I know people Are reading then hell nah I want it Fixed find a big site in your Niche that Has a lot of links going to it so for me Let’s use backlinko plop them into Ahrefs site Explorer and search Best Buy Links then set the HTTP filter to 404 Not found this will bring up a list of Articles that don’t exist anymore Ordered by how many domains linked to Them this prevent Google penalties Article at the top has 32 domains Linking to it clicking on that number You get a list of all those referring Domains but if you order by first scene You’ll get the most recent articles First these are your target sites now go Back and send that same template and Watch your conversion rate double by the Way I’d like to give a shout out to Otis The sponsor of this video Otis is a Premium domain Marketplace and is my
One-Stop shop for moneysite domains I’ve Been using notice domains for two main Purposes purchases for building websites With a head start instead of having to Start from scratch this site is only a Few months old and it’s already getting 100 visitors per day second Otis domains Are great for 301 redirects to give an Instantaneous boost to an existing Website the domains on notice are all Hand-picked and vetted for Quality they Stock powerful domains with great Backlink profiles in a variety of niches And they also cover your ass by making Sure that all the domains have a clean History and have never been used for any Funny business sign up for Otis use a Link in the description and get a 100 Welcome bonus in your dashboard now back To the video the next free link building Technique is link exchanges where you Trade someone for a backlink you link to Them and they link to you our link Exchange is Google safe here are the Google guidelines on link exchanges they Say excessive link exchanges link to me And I’ll link to you are listed under What they call link schemes the keyword Here is excessive as long as you don’t Do this too much and make it your Primary link building technique for Crying out loud you’ll be fine now the Problem with link exchanges is it’s not The most efficient way to outreach and
Build links this is what I mean if You’re going to take the time to find Websites you want links from and send Them email emails offering them more Value like through a guest post which We’ll get to later is much more Effective simply asking for a link swap Waste the attention that this person Graciously gave to you so here’s what You do instead as you very well know Already your email inbox gets spammed a Billion times a day from people trying To get a link on your website but if you Actually take the time to see who is Asking you’ll see that many of these Websites are actually quite good and Since they reach out to your site asking For a link they’re going to be super Relevant to you instead of just ignoring These Outreach requests respond to the People with the websites that you’d want To link from and ask for a link exchange Just look at all these amazing links I’ll let you guess how many of them were Landed simply because I decided to take A look at who wanted the backlink next Up we have linkable assets this is the Art of making content that attracts Links like a magnet there’s various Types of content pieces that work best As linkable assets research studies and Statistic pieces do really well atres Ran a case study where they built an SEO Statistics page it’s still pulling links
Like crazy why does this work because Writers need to reference statistics When they’re creating content and tip Typically when they reference data they Link another linkable asset type is a Free tool HubSpot made an online Calculator for advertising Roi based on Some super simple math and it’s pulled a Butt load of referring domains then we Have definitive guides there’s hardly Any search volume for anchor text Optimization but I made a definitive Guide anyways and it’s pulled massive Links now that you understand what types Of linkable assets can be made here’s a Framework on how to create them step one Know your audience what are their likes And dislikes seos like data and guides So that’s what I create but people in The fitness like hot bodies so I’d make Something that helps them achieve that Like a fitness calculator or helps them Look at more of them like a Roundup of The fittest people on the planet today Step two figure out what’s already Working by reverse engineering your Competition if videos are working make a Video if free tools are working make one Step three start to collect data make Sure you’re getting data from multiple Sources of information helps with Credibility and of course linkability Step 4 make it look beautiful trust me On this one looks matter when it comes
To linkable assets step 5 share it post It on your blog been shared on social Media your email list and Outreach about It step 6 rinse and repeat every year or So update your asset and begin promo Again next up we have an oldie but Goodie and that’s guest posting what is A guest post it’s when you offer to Write free content for someone and in That content there’s an expectation that You’ll have a link to your website many People say that guest posting can’t be Done for free these days because all Online Publishers are expecting money For a guest post but that’s because These people are going about Guest Posting the wrong way you see this Article I wrote for inc.com a dr92 Website Inc doesn’t accept money for Backlinks you have to think outside the Box to get on sites like this one of my Favorite techniques for getting free Guest posts is the rankable content Guest post pitch what you’re doing here Is offering the right content that a Website should be able to rank for you Offer to do free SEO for someone If you want to get a link from HubSpot Dr93 website the first thing you need to Do is figure out who are their weaker Competitors next you’re going to use Ahrefs content Gap tool to figure out What are the keywords that these other Weaker sites rank for but HubSpot
Doesn’t right away you can see this Dr-76 website y stamp ranks for a term Email signature examples and HubSpot Doesn’t and considering that HubSpot has 138 000 articles on email you’d think That they want to now you just send them An email pitch like this hey John I was Doing some research and found some topic Pieces that you could easily produce and Pull traffic for in fact why stamp ranks For this and they have a fraction of Your Authority dr76 versus dr-93 title 43 Next Level email signature examples I’d like to write this for you free of Cost in the form of a guest post I’ve Actually done this before on insert Example website who is now ranked number Three for their topic if this sounds Good let me know and I’ll start this Evening this script converts crazy as Hell I left a link to a video called Guest posting on steroids which has even More powerful guest posting techniques Check it out after you finish here the Next technique is called the favor it’s When you do someone a solid and they Feel obligated to help you out in return [Laughter] Are you serious what are some nice Things you can do for someone else’s Website but also don’t take a huge Amount of work to do how about a list of Unlinked brand mentions where people Mention a website but they don’t link to
Them you’re giving someone a list of Opportunities for themselves to get Links the way you do that is go to Ahrefs content Explorer and type in Someone’s brand name at the top then Minus their domain name this will give You a list of all the content on the Internet except that person’s site that Mentions their brand now you select Highlight unlinked and type their domain Name to pull up who doesn’t link to them Now export and you have something to Send out in your pitch email hey there I Created a list of 94 different websites That are mentioning you and your Research but not correctly citing you For it with a backlink please find it Attached if you find this useful would You mind if I get a link myself from This article to my article it’s as easy As that next we have digital PR which is Not only the way to get the best links On the planet but the most in a single Effort what you’re doing here is Creating newsworthy stories and getting Them in front of the eyes of journalists In the biggest online Publications I Wrote this article on which tech Companies have had the biggest impact in The 25 first century it leverages data And polls to achieve its conclusions and It’s picked up 65 backlinks including The New York Times to do good at digital PR you need to start with a relevant
Story what subject is particularly Important today then you want to make Your content as linkable as possible This almost always means that you want To include a lot of hard data and lastly You want to be able to get this in front Of journalists that are interested in That subject I’ll create a full video Explainer on digital PR so make sure to Subscribe so you don’t miss it