How do you handle internal anchor text I think the best way to handle this is To be descriptive tell people where They’re going or why they should click And within that it should contain either Uh the exact keyword you’re going for or Some very close variation of partial Match and it’s also going to contain Contextual terms and I think you’re Going to get the best of everything in That I’m not a huge believer when it comes to Links that Google can read Around the Link For context but I’m confident that Google can read inside the link for Context so you can have longer uh Hypertext links where it will include uh Contextual terms it’ll include Variations or it might include the exact Keyword and I think that is a solid way To do it and you’ll never run into any Link ratio anchor text ratio issues