Hey guys Lewis here and in this video I’m gonna run you through the keyword Research tool long tail Platinum cloud And I’ll go over the main features of This tool as well as highlight what I Liked and what I didn’t like along the Way so let’s get into it now if you’re At all familiar with the desktop version Of longtail Pro you’ll probably be Surprised at how different this Interface feels maybe I’m a little Biased because I’ve adjusted to the Older version but it just doesn’t feel Quite as intuitive as that version Although you can go through a live Tutorial by clicking this button over Here I’m sure it would be helpful to Some people especially if you’ve never Used a keyword research tool before now When you compare it to say key word Finders interface which is another Keyword research tool that we reviewed It just doesn’t quite live up it’s not On the same level but at the same time It’s definitely not the worst interface That I’ve seen either so overall I’d say It’s pretty neutral in the interface Area so let’s start a new project so I Can take you through this and for this Example I’ll create a new project for The vegan niche so I just type in the Project name here and click Add project Now we’ll start entering seed keywords And by the way that’s one of the great
Things about longtail platinum is that You can enter multiple seed keywords and Run them as a single search I’ve always Liked that about longtail Pro and I’m Pleased to see that it was carried Through to this version as well anyway Moving on I already have a list of seed Keywords so I’m going to paste those in Here and I need to point out something Right away because even though you’re Only allowed 5 it doesn’t tell you that Initially and if you try to run a search You’ll get a message telling you that It’s too many and it will just go ahead And use the first 5 now that’s obviously Really annoying if you’ve typed out more Than 5 because the field will go blank And you’ll have to type them in again so That’s just something to keep in mind So before I run the search I need to Talk about these field below these are Actually pre filters as in filters you Set in place to limit the number of Results you get back and that’s really Important to understand with this tool Because unlike the desktop version is On open-field you have a limit on the Number of keywords you can request based On your membership quota and you can see The quota at the top of the page here And since I’m on the median plan I can Request up to twenty five thousand Keywords per month the cheapest plan Gives you ten thousand and the most
Expensive plan gives you sixty thousand Now I say is important because whatever Keywords suggestions you get back will Be deducted from your quota and if you Don’t use these pre filters you’re going To use your quota up very very quickly And since it takes a whole month to Reset you definitely need to watch that I should say that the guys behind the Tool claim that these quotas are very Reasonable and then it shouldn’t affect The majority of their users I’m not sure I agree with that particularly if you Haven’t refined your research process Yet it doesn’t leave much room for error In my opinion so first I’m gonna put in A maximum of 1,000 results per keyword You’ll probably want to have this a lot Higher when you’re doing this but since This is a demo I’m just going to stick To 1,000 I’m also going to say minimum Search volume of 500 and a maximum of 5,000 and of course you can set pre Filters for suggested bid and advertiser Competition if you want to for now I’m Just going to click retrieve and let That run and most of the time this is Actually much faster than it is on the Desktop version usually it only takes a Few seconds which is actually very very Good now the first thing I need to point Out with these results is the search Volumes since Google updated their Keyword planner to show broad ranges for
Closed variants it really disrupted the Keyword research market and the desktop Version of longtail Pro was one of the Tools that were made almost redundant as A result people really stopped using it And fortunately as you can see search Volumes are intact here because they’re Since moved to a third-party provider For the web-based app so that’s really Good news for cloud users now one of the Biggest features of longtail platinum is The keyword competitiveness score which If you don’t know is a metric that Represents how difficult it is to rank For a given keyword Unlike the desktop version this score is Actually calculated automatically Whenever you run a search which is Obviously a really good thing but more Than that it now supports data sharing In a sense that if someone else has Already calculated that score you’ll see It as well and the tool doesn’t have to Do that every time And overall that gives you a massive Speed increase and it makes for a much Faster keyword research experience so That’s a really big step up for the tool In my opinion okay so we’ve got our Results here and even though we use some Pre filters initially this is where you Want to bring in the post filters just Here and one of the key filters is Actually keyword competitiveness because
It allows you to remove any keywords That are obviously too hard to rank for Based on that score alone so to do that You want to set it to exclude KC greater Than and here is where you need to get An idea of what kind of score you need To exclude this tool actually helps you With that so if we go up here you can Add your domain name to get a custom Recommendation for target keyword Competitiveness and I’ll show you what That means So I’ll click add domain put in Authority hacker.com and then click Save Now it gives us back to scores that have Been calculated based on data from Majestic so it updates in real time Which is really useful and we have two Scores because the lowest of these Scores is what you should be aiming Below if you’re not prepared to do any Link building and the highest of these Two scores if you are prepared to do a Bit of link building now I’m always up To build some links so I’ll type in the Higher of these two numbers and I’ll Also add a bit of padding to make it to Round out to 45 because these scores are Never 100% accurate and I’ll talk a bit More about that in a minute Now I’ll just click this green plus to Apply that so essentially assuming that You’ve taken the time to set up these Filters properly you should have a very
Viable set of keywords to shoot for now And what I’ll do is sort by keyword Competitiveness to show the lowest Scores and the easiest keywords right at The top And I want to highlight something here Because we’ve got a keyword with 880 Monthly searches which is vegan tiramisu And it has a keyword competitiveness Score of 18 which is really quite low so What I do next is dive into the SERP Analysis to do a manual review of this Keyword and see how accurate that score Is to open the SERP analysis you have to Click on the keyword so I’ll do that now And as you’ve just seen unlike the Desktop version this takes me to a new Page and not only that but it doesn’t Even fit on my 13-inch screen I’m in Full-screen mode right now but usually I’d have to scroll down to get Everything in and I’d even have to Scroll horizontally to get all the Columns in here so obviously not very Efficient but we’ll put that aside for a Second because I really need to Highlight something else here and that Is the metrics now you get all the Metrics you need this again uses Majestic data so what we’re primarily Looking at here is trust flow and Citation flow as well as the links Pointing to the site and looking at this Keyword straight away we can see a bunch
Of missing data and actually if I run The same keyword through keyword finder Which I’m going to switch to now you can See that I got a much higher score of 44 And the mod metrics correlate with that As well So this is not an easy keyword and you Do get some false positives with the Longtail Casey score which is a fundamental Problem and potentially a deal-breaker If you’re a beginner and you rely on This system to find keywords okay so I’m Going to switch over to longtail Platinum again and I’m going to hit the Back button to go back to my keyword Suggestions and you’ll notice I get Taken to the top of the page so I’ve Lost my place and now I have to scroll Down to find exactly where I was and on Its own that’s not a huge deal but when You combine it with the other issues That I just mentioned I mean it’s just Nowhere near as streamlined as it should Be and it really affects the whole Keyword research process let’s talk About tabbed research and what I mean by Tabs is being able to dive into the Result Of each seed keyword individually so if I switch over to the desktop version I’ve already set up an identical Campaign you can see on the left side Here I’m looking at all combined results
Which is what you get by default in the Cloud version the difference here is That I can have my C keywords in Separate tabs so if I click vegan Brownies I can dive into the results for Vegan brownies and exclude everything Else for the time being if I switch back To the cloud version there’s absolutely No way to do that whatever seed keywords You give this tool it will throw them in A single bucket and you have to work With the list as a whole when you apply Filtering again not a massive problem But it’s something I find useful to have And I was disappointed to see that it Wasn’t included here now I want to talk About another new feature you get with This tool and that’s the ranked value Metric the idea behind it is to tell you How much money you can expect to make Per month by ranking number one for a Given keyword and that’s based on AdWords suggested bid and an estimated Click-through rate now the problem with This system is it’s all based on Estimates these values can vary so much Not only from site to site but also page To page and that means it’s not really a Feasible way to measure ROI and I will Say that you can set many manual Variables for this so if I select this Keyword and click set rank value here I Can set my own click-through rate for Adsense I can change the owning method
From Adsense to Amazon affiliate and set An average order value and I can even Enter a custom finger based on the Average visitor value but again these Are based on averages so even though you May want to use it to get an indication Of commercial value until they really Refine how this works it’s a bit of a Gimmick at this stage okay one last Thing I want to show you is the rent Tracker now this is in beta so I assume That they have more plans for this down The road but at the moment it’s pretty Much exactly what you had with the Desktop version in other words it’s not Very good I can track up to 25 URLs Is not very much and even though I can See these buckets for where my overall Pages are it doesn’t really give me a Sense of how those pages have improved Over time the reporting is weak it would Be nice to see some visual elements that Show progress over time and really if You compare this to the level of rank Tracking you get with at all like a href Which automatically tracks every single Keyword you rank for over time it just Doesn’t even scratch the surface Overall I wouldn’t even factor this Feature in if you’re considering buying This tool so that’s my review of long Tail platinum cloud I know this is still A fairly new tool in terms of being Web-based but in my opinion there’s
Quite a few issues that really hold it Back at this stage even as I was Recording this video I had a lot of Stopping and starting and at one point I Lost all access to the tool for several Hours it was just a blank screen with Some kind of server error and that’s Just why I’ve experienced in a very Short time using this tool it’s just not A hundred percent reliable yeah and I Can see that being a massive problem for Professionals who are looking for speed And efficiency because that kind of Thing Really holds you back now with that said There’s definitely a few things that I Think they’ve done right and it would be Unfair to say that this doesn’t have Potential because I think it does I just Feel that until some of those Fundamental problems are looked at from A more practical standpoint and a lot of Those early bugs around out as well it’s Just not the best option out there right Now now if you were considering this Tool I’d actually recommend checking out Keyword finder instead as it stands I Think it has a lot more to offer and I Even did a full review on it which you Can find a link to below so that’s it For me I hope this was helpful and I Will see you in the next video