In this video, Spencer shares his marketing campaign with the caption “Look Inside My $1000/Month Affiliate Marketing Campaign”.
This is a great video for those who are new to affiliate marketing or are looking for some creative ideas to jump-start their own campaigns.
Spencer walks you through his entire process, from finding products to promoting them.
He also shows you how he tracks his progress and what tools he uses to stay on top of his game.
Spencer’s tips and tricks are sure to give you the boost you need to take your affiliate marketing efforts to the next level.
Watch and learn from the best!
(You can apply this campaign to any niche to any market)
- Look Inside My $1000/Month Affiliate Marketing Campaign Overview
- The Main Offer: The Product You’re Promoting as an Affiliate
- The Supplement Offers: The Related Products to What You’re Promoting
- Traffic: How You Send People to Your Offers
- Dream Customer: Who You’re Targeting with Your Offers
- Keyword Research: What People Are Searching For Related to Your Niche
- Content Creation: Create Content Around The Keywords You’ve Found
- Create Training: Help Your Customers Get the Most Out of Your Offer
- Create Lead Magnet: Get People to opt-in to Your Email List
- Build Email List: Use Your Lead Magnet to Build Your Email List
- Final Thought – Look Inside My $1000/Month Affiliate Marketing Campaign
Look Inside My $1000/Month Affiliate Marketing Campaign Overview
Let’s break down what will be “poured” into this affiliate marketing campaign of Spencer’s that is making him an estimated $1000/month.
- Main Offer
- Supplement Offers
- Traffic (Google)
- Dream Customer Primary Questions
- Dream Customer Secondary Questions
- Keywords Research
- Create Content
- Create Training
- Create Lead Magnet
- Create an Email Sequence
What you see here is an ECOSYSTEM.
Spencer is a genius.
He calls this “A Broad Affiliate Marketing Funnel”.
Basically, he just explained the whole targeted selling process to you in one video.
This is how you make money as an affiliate marketer online.
Now, let’s get into the details of this $1000/month affiliate marketing campaign!
The Main Offer: The Product You’re Promoting as an Affiliate
Spencer Mecham starts the whole process with the end in mind.
He first identifies what he wants to promote as an affiliate.
For this case, he chooses something that is High Ticket which means if there is a sale, he’s going to make a good chunk of money from it.
Considering the price tag of the product, the chances of people taking up the offer would be slim.
That’s where the supplement offer comes into play.
The Supplement Offers: The Related Products to What You’re Promoting
The supplement offers something similar but with a lower price tag.
The point here is to offer something of value that compliments what you are promoting as the main offer.
If people don’t want to buy the main offer, they might just go for the supplement instead.
The supplement could be an e-book, a physical product, or even a service.
The benefit here is that it helps increase your conversion rate and at the same time, it ups your average order value.
And we all know that the more people you get to buy from you, the more money you make.
Traffic: How You Send People to Your Offers
There are two types of traffic: paid and organic.
Paid traffic is when you use platforms like Google Ads to show your offers to people who are searching for specific keywords related to what you’re promoting.
Organic traffic, on the other hand, is when you use SEO to rank your content in Google so people can find it when they search for keywords related to your niche.
Both paid and organic traffic are effective in their own ways.
Paid traffic is great because it’s fast and you can start seeing results almost immediately.
Organic traffic takes a bit longer to kick in but it’s worth it in the long run because once your content ranks, you’ll get free, consistent traffic without having to pay for it.
In this campaign, Spencer uses organic traffic. (Blog)
Dream Customer: Who You’re Targeting with Your Offers
Now that you know what offer to promote and how to get traffic, it’s time to think about who you want to target with your offers.
This is where identifying your dream customer comes in.
Your dream customer is someone who is most likely to buy what you’re selling.
To find out who your dream customer is, you need to answer these two questions:
1. What are the primary questions they have about this topic?
2. What are the secondary questions they have about this topic?
Once you know the answers to these questions, you’ll be able to create content that speaks to your dream customer’s needs and addresses their concerns.
And when you do that, they’ll be more likely to buy from you.
Keyword Research: What People Are Searching For Related to Your Niche
To find out what people are searching for, you need to do keyword research.
There are a few tools you can use for this like Google Keyword Planner and SEMrush.
What you’re looking for here are keywords with high search volume and low competition.
You want to target keywords that people are actually searching for but don’t have a lot of competition because that means it’ll be easier for you to rank in Google.
Once you’ve found some good keywords, it’s time to create content around them.
Spencer uses Ahrefs for his keyword research.
Content Creation: Create Content Around The Keywords You’ve Found
Now that you have a list of keywords, it’s time to create content around them.
For this case, we will write articles around the keywords.
The point of this content is to rank in Google so people can find it when they search for the keywords you’re targeting.
This content is build around the interest of the “Dream Customer” and answers the questions they have about your niche.
To make sure your content is optimized for SEO, you need to include the keyword in the title, in the body of the article, and in the “meta description”.
The meta description is the short description that appears under your title in Google.
Create Training: Help Your Customers Get the Most Out of Your Offer
I know what you might be thinking …
“I created an offer and wrote a blog post about it. Why do I need to create training?”
The answer is simple: because it helps increase your conversion rate.
When you create training, you’re giving people the information they need to get the most out of your offer.
This not only helps them, but it also helps you because they’re more likely to buy from you when they know how to use your offer correctly.
And that’s a win-win for everyone.
Create Lead Magnet: Get People to opt-in to Your Email List
A lead magnet is a piece of content that you give away for free in exchange for someone’s email address.
You can use this lead magnet to build your email list so you can stay in touch with your prospects and customers.
The lead magnet should be something that’s relevant to your offer and helps your dream customer in some way.
For example, if you’re promoting a webinar about how to start an online business, your lead magnet could be a free PDF guide that shows people how to start an online business.
Once you have your lead magnet, you need to create a “lead capture page” to get people to opt-in to your email list.
A lead capture page is a simple page that has a headline, a short description, and an opt-in form.
The opt-in form is where people enter their email addresses to get the lead magnet.
You can use a tool like LeadPages or ClickFunnels to create your lead capture page.
Or, if you’re using WordPress, you can use a plugin like OptinMonster to create it.
Build Email List: Use Your Lead Magnet to Build Your Email List
Spencer’s email sequence style is to build up to the offer.
In the 1st 3 emails, Spencer simply helps his subscribers and offers free content with the intention of helping them.
The 4th email is where he starts to talk about his offer and how it can help them.
And the 5th email is where he makes his offer.
There you have it! These are the 5 steps Spencer takes to launch his $1000/month affiliate marketing campaign.
By following these steps, you can launch your own successful campaign and start making money as an affiliate marketer.
Final Thought – Look Inside My $1000/Month Affiliate Marketing Campaign
I hope you enjoyed this case study.
By following the steps that Spencer takes, you can launch your own successful affiliate marketing campaign and start making money as an affiliate marketer.
If you like Spencer’s teaching make sure you check out his FREE training on how to launch your own affiliate marketing campaign.
In this FREE training, you will learn a simple framework Spencer uses to launch his own successful campaigns.
And if you want more advanced training from Spencer after that you can upgrade to his Affiliate Secrets 3.0 where he teaches everything you need to know to excel in your affiliate marketing business.
Thanks for reading!