Hey attorney hackers welcome to this Week’s episode so we’ve noticed one Thing with mark it seems like you guys Really really enjoy when we take real Life websites and kind of analyze them And you know give our feedback on them Or talk about whether we buy them or not Etc and so this week we’ve done it again We’ve picked a different concept this Time what we’re gonna do is we are going To be picking several sites that we find By googling popular affiliate keywords And we are going to highlight some Potential mistakes they’ve made and ways They could actually make a lot more Money and the idea is that well maybe You’re making these mistakes and maybe You can apply the fixes that we would Recommend to these websites and you can Make more money and if that’s the case Don’t hesitate to let us know in the Comments below but also don’t hesitate To hit the like button below subscribe And click the notification bell because We are really pushing youtube right now We’d like to make sure that you don’t Miss our next video so now i’m not going To fluff you anymore let’s get started With the episode [Music] Everyone welcome back to the atari hiker Podcast a lot of people in their Carriers they tend to progress they tend To like you know charge more and more
And make more and more money mark and i Were kind of the opposite so we used to Actually charge to consult for people And in this episode we’re actually going To do this for free um and that is Essentially the concept of the episode We are going to be taking a bunch of you Know affiliate sites authority sites And we’re going to be finding Like quite big issues with them that are Probably holding them back from making Money obviously this this is all Hypothetical right these things need to Be tested in real life to be sure but We’re going to try to Essentially do some consulting for them Which should give you some ideas on what To fix on your own websites because we Try to identify issues that a lot of People have on their sites so that you Can both entertain yourself and learn Something that might be useful for your Site but before that we all know what’s Coming now and it is what the hell is Going on mark That’s not the question The question’s how’s it going no what The hell is going that sounds like i Don’t know a bit more aggressive uh i Don’t know I i just went for a different style now Realize it didn’t work so let’s just uh So let’s just pretend we’re cutting it i Don’t have too much life updates but uh
One interesting thing is that we decided To move our microphones slightly closer To our faces so we sound like we’re on The radio more does it make a sense like This I was explaining uh sound uh sound Engineering to market like the two Articles i’ve read about it i’m not Engineering My two queries on google further away Sounds bad closer sounds like radio that Was exactly yeah it sounds like this Late night radio host you know so if You’re on that kind of like you know 4am Radio voice then you talk really close To the microphone and you have these Kind of microphones to do that so If you want to do that and then if our Sound editor can just like increase the Bass a little bit that would that would Help with that fast You mean the bass The bass bass is a type of fish That’s what i meant It’s just sound in january you couldn’t Understand possibly It’s just like industry lingual Management sure All right let’s anyways People didn’t We’ll get the fishing report at the end Okay we’ll do we’ll do the fishing at The end but now let’s jump into the First site actually i’m gonna do the
First one and the first i’m gonna be Talking about is a pretty cool niche Actually it’s called Mysubscriptionaddiction.com i don’t know How many people are addicted to Subscribing to things uh at least not Consciously But the the site is uh surprisingly Getting A lot of traffic i was very surprised According to hf they get pretty much Half a million visits per month and they Used to be close to a million Um so it’s like and they review as you Could guess from the name subscription Boxes you know like there’s a lot a lot Of these things in the u.s much more Than you would imagine a lot of these Small companies etc and actually a lot Of these companies have a third programs Not all i think they do need to Negotiate probably deals with some of Them But given their size i think they can Definitely Pull some deals and it’s very surprising How well uh this site is doing in terms Of seo but as you will see there are Other aspects of that site that are not Doing so well and i was very Very disappointed given the amount of Potential they have What they’ve been doing and so i’m just Gonna jump into their problems right
Away i think that makes more sense i Just gave you some context they are 68 By the way so it’s like high dr but not Unreachable for people who stay like Stick to a site for several years you Know like we’ve had sites you know no Around that yeah i mean authority hacker Is higher than that for example Um so that it’s possible for even small People to build a site like that i think It’s a coolness to look at If you haven’t looked at it yet The problem with that site the main Problem Is that This the formatting’s all over the place I don’t know who the hell is a designer But it’s terrible um basically i put Some examples in the note mark and we’re Going to overlay them in b-roll so here We can see but there’s some parts of the Site that uh you know are underlined That are clickable and some parts that Are not clickable so like random ui Element in like for example i was Checking the best makeup subscription Box article you can see that they have This this the 16 best makeup boxes our Readers recommend the most imagine that This is clickable you try to click on This it’s absolutely not clickable it Doesn’t work and then When they link to uh To the actual box you know when they
Make a roundup review They underline the name in the h2 and That is clickable and that’s the only Way you can click to actually reach the Website of that box and there’s no Button below that And uh and a lot of the headlines look Like buttons at the same time but They’re not clickable um Basically it’s a [ __ ] massive mess in Terms of cta and usability it’s breaking All the codes of the internet to try to Be a little bit fancy and fashionista in The in the [ __ ] web design and it’s Confusing to most users i would say i See you want to say something about this Yeah It’s actually not about this it’s about You Speaking speaking of a [ __ ] mess um i I think i’d like to revise my answer to The how’s it going mark question to it’s Going really bad now Um i’ve just tried to open all of these Google doc links that you’ve shared And they’re in some secret part of your Google drive and they’re not shared so You’re the only person that can access Them which is For those who don’t know aside from bad Intros and content it’s my my number two Pet peeve in the world is when people do That We actually have a meme uh
A custom slack emoticon for one of our Our team members who used to do this a Lot um And whenever someone does that we just Post that in slack so All right so i just fixed this we just Cut this sorry guys fix now fix the mess But let’s go back to the website um they Also in their introduction and in their Conclusions for their render previews Which gets like Tens of thousands of visits per month They don’t actually even mention the Main product the product they recommend As well so there’s basically their call To actions are all over the place I would say that click through rate is Probably very low to their uh call to Action and that’s probably costing them You know five or six figure per month Given the amount of traffic that they’re Getting and that is Pretty impressive how bad that is and How bad the design is on top of that if You open the site on desktop it’s Extremely wide and very very hard to Read You will see that the fonts as well are Very light color Um which Kind of like doesn’t contrast enough With the black the background and it’s Like uh they make really big paragraphs As well without uh images etc so
The whole thing is is great content Actually i checked the readability as Well i checked it on grammarly et cetera It’s well written it’s all done pretty Well etc but they don’t break down their Paragraphs they don’t do anything stuff That looks clickable is not clickable They don’t have buttons to call to Actions the fonts are like uh pretty Terrible etc and they do the same with Single reviews as well so i actually uh Showed you a link to this gqueue Best gq Box or something and again they have Really really bad ctas so when you Actually look at this on the review you Will see that there is no button they uh They have a coupon for it for example And they just say coupon expiring soon And it At the end of that program they just say Just use this link and it’s just like Underlined the link is not even a Different color or anything like that And that is their call to action Basically so people that skim their Content will never find their links Because they have no link colors the Same color I kind of wish you hadn’t shared these Uh these images with me now i’m looking At them it’s just like ah my eyes this Is uh it’s pretty horrible yeah but can You imagine getting like this much
Traffic because they drift massively on Estimates traffic right so Um oh really not so much anymore they Changed that last week um i have a video About that coming out did your research I rechecked it yes it’s gotten um More accurate and more like uh higher The estimations are all higher okay Okay so it’s probably the but it’s still Because i still underestimate it yeah Okay so like they probably get more than Half a million given that it’s almost at Half a million hrs uh yeah so they Basically do that and on all their call To actions uh and if you look at the Headlines you see they make these boxes As well like and it looks like a button And you click it it’s not clickable It’s like on the line and everything so This is the The thing with all that it’s crazy right They’ve they’ve done the hard work like The camera itself is good it’s just all The formatting organization presentation Which is relatively easy to fix Um so i think yeah they did that they Would they would really like increase Their revenue quite significantly Yeah so in my opinion um this deserves a Full redesign like this needs to be Fully redesigned and you need to fire The current designer and put someone Else in charge Because uh this guy is costing you a
[ __ ] ton of money and that is kind of Amazing like pick a color foldings put You know a blue color or pink color Whatever you want but like make us stand Out colorful links every time you Mention a product as a section when you Make a round of preview for example for Each item at the end of that section put A button so people can go and check the Website and you know that’s your Affiliate link and you will make some Money especially if the button has a Decent color and stands out pretty well When you underline things On the internet it means they’re Clickable um so don’t underline things That are not clickable all over your ux Because that is very confusing to the User they’re gonna try to click on Something it’s not gonna work and then Next time they will see you i feel like They will not click on it because they Will think that it’s not clickable um And it’s gonna be like very very Confusing uh work on the typography that Contrasts better with your background Make it a little bit black like more Black or something Make the site layout more narrow like um There’s a reason why newspapers are laid Out the way they’re laid out right Newspapers don’t write along the entire Width of the page they make small Columns and you read through the small
Column because that reached uh has a Good retention for the reader and it’s Easier to read it’s kind of the same for A lot of websites a lot of people make Their website’s columns too white uh Usually i can’t remember i was talking To queen I think from what’s happened Yeah so i think she was telling me like Uh i i we ended up at like 650 wiis of On pixels it was pretty uh Pretty pretty narrow it’s not that many Characters that you can put i’m pretty Sure like they should cut by like 30 or Something so basically it’s too wide It’s not very easy to read Uh and break down your paragraphs please I mean people can see when i write like The newsletter for example Yeah it’s like it’s kind of like the Opposite of what they do it’s like i’m Writing three words that i go to the Next line et cetera i agree sometimes i Overdo this Um but i think it allows people it makes It fresh and easy to read and you feel Like you’re progressing through the Content and so you’re more likely to Keep reading versus like you’re still Staring at the same huge paragraph for That you know by the way uh our Newsletter uh comes out every friday um And gail basically writes a mini blog Post there like stuff that just wouldn’t
Work on google because on google search And all that but like some really cool Stuff and we’ve got we get some really Good feedback from you guys and our uh Support recently um so i appreciate uh Everyone who’s let us know what they Think about that if you want to Subscribe Authorityhacker.com forward slash Subscribe and you can get a new email Pretty much every friday from us yeah we Put we could probably criticize that Subscribe page on that podcast too by The way um just say Just to say that we don’t just give [ __ ] To people that don’t give [ __ ] to Ourselves that subscribe page needs work Uh we have a bit of a design coming up So uh when that comes up probably we’ll Be working on that but yeah the Newsletter has been pretty cool uh i Will actually mention that in my second Example uh but in this case yeah it’s an Example of a site that did all the Hardest part like the hard getting that Much traffic getting all that content up Ranking number one for an incredible Amount of keywords it’s not that big of A niche but because they’re ranked Number one for so many keywords that’s Why they get so much traffic but they’re They’re shooting themselves like with a Shotgun in the foot you know uh for Their money right now and it’s uh it’s
It’s as you can guess it’s painful uh When you shoot yourself uh In the foot And so it’s pretty painful to watch and That was my first example i’m pretty Sure we can more than double their Revenue if they actually implemented That they don’t even need to do anything Else and revenue could be massively Increased so if you guys are listening To that podcast or you know someone that Works on that website because every time We mention a website i seem to get a Message from the person who owns the Site or works on that site Yeah to make them listen to this because Uh i think it’s a huge opportunity Actually All right let’s move on to the next Example which i’ve picked out here it’s A website called Vpnsurfers.com it’s a one-year-old site Dr 35 in the vpn vpn niche which is Highly competitive but also a lot of Money at stake there i mean some of These Uh vpn software guys pay 80 Plus per Conversion which is pretty impressive Um and that’s why there’s a lot of Competition From not just Big authority sites but like big tech Sites uh start writing about vpns as
Well Um Yeah They use their authority to Be able to Get on page one for a bunch of these Terms and and so you gotta compete with Those people as well Uh vpn surfers only has about one Thousand traffic according to ahrefs at The moment uh probably have uh a bit More than that uh in reality not only Because ahrefs tend to underestimate a Little bit it’s pretty reliable and how It does underestimate but it Underestimates but also because the Site’s growing quite quickly and ahrefs Can take time to kind of just catch up a Bit if a site’s growing really really Quickly Um So As i was looking into this one of the First things i always look at is is this A real sight is this a real person Behind it who’s who’s who’s kind of Responsible for this and i found this Lady madeleine hodson Looked her up on linkedin doesn’t exist Reverse reversed image search to her Um no other mentions except i found her On another site called privacysharks.com And i’m just really confused why these Two sites exist because they’re
Basically carbon copies of each other um And we’ll get into some of the nuance of That in a little bit but They’re both i thought okay well maybe Sometimes someone has an established Site and then they build a second site In the same niche um you know to capture More of the traffic because it’s working Really well but these two sites started About the same time uh about a year ago And they’re both kind of in a similar Position growth wise or traffic wise at Least So i’m perplexed by why someone would do That you’re almost always better Focusing and focusing on one project The people at the top get an outsized Return In terms of traffic and and sales Obviously in this case as well Uh also gail made a video a couple years Ago On uh like reverse searching uh using Ahrefs um affiliate programs uh like the Patterns they use in the link yeah you Can find all the outside so i i triple Checked just to make sure this wasn’t a Bigger site uh starting two newer sites By uh looking at one of the i think it Was nordvpn i put in and or cyberghost And they had their affiliate ids In there and it was only those two so This is just specific to these twos i’m Really not quite sure what what’s what’s
Happening here but either way i want to I want to talk about the site because There’s some interesting things um we Can we can learn from it so the first Thing which i think they need to work on Um is their their content and their Understanding of of search intent There’s an article on their best Lifetime vpn in 2021 And my understanding of looking at this Is that the lifetime options for a vpn Service which bear in mind the service Provider has to pay monthly costs and Ongoing fees for hosting or Whatever throughput It It’s probably not a good business model To sell a lifetime on something like This And there have been cases where lifetime Vpns have gone out of business but they Don’t address that at all they don’t Even address a lifetime vpn they address What is a vpn like it start starts off By explaining what it is so you have to Think think of who is searching for the Keywords best lifetime vpn what do they Already know they probably already know What vpn is they probably look already Looked at pricing on some they’re Probably thinking oh well if i’m paying For a few years can i just get a Lifetime deal what are the options They’re trying to discover these these
Things They don’t need to be told stuff they Already know Which is what this this affiliate Article is is doing and i think that’s a A big mistake so i’ll put the article on The screen on our youtube channel but if You look at the The first view someone gets when they When they Look at this article They have this little blurb of text at The top and okay that’s irrelevant so The next thing their eyes are drawn to Is this Pricing table which has six Vpn services you know your typical Affiliate table that a lot of a lot of Sites have have at the top Um but it’s it’s really sort of Confusing um because And i’ll get into some of the cro issues A bit with them but none of these vpns Have lifetime deals and i’m looking for A lifetime Uh vpn service so there’s like a just a Big disconnect between what someone’s Looking for and what they find on the Page Yeah but if you look at the number one i Checked compare attack right now the Number one And they put the same ones actually it’s Like yeah it’s just a [ __ ] giant scab
On that keyword it’s a it’s it’s it’s an Issue but the the sites which are Ranking better for this you’ll you’ll Find they do a better job of explaining Earlier Why this is an issue whereas if you view This one it’s not they actually explain It but at the very end of the article It’s like the um You know in the faq section right at the Bottom So It’s a real problem there i don’t think They’re thinking through what someone Already knows and what value you can you Can bring yeah comparitec does explain That before they bring out the same vpns They actually say hey like they might go Out of business et cetera like it’s much More sensible to the query than this Site yeah they this site goes on to say Sort of it’s not worth Purchasing a lifetime vpn and the reason For that that they give is because Popular companies don’t offer it That’s not the reason the reason is Because the server costs are gonna be High over time and they’ll likely go out Of business so you won’t get value from It they even mention a specific example Of dissemble vpn which Uh shut down after some lifetime deal But again it’s right at the end so yeah I i don’t like the way they’re they’re
Constructing their their content from From this perspective The next issue i have with them is their Cro uh and there’s a big big opportunity To do stuff here uh first of all like You mentioned uh fonts and design and in Your site i’m gonna say the same it’s Very bad too yeah i i’m literally i’m Reading this word for word for my notes Font also sucks balls like it’s really Bad um it’s it’s rare that how to see Your website and say oh this has a bad Font because i’m not graphically Inclined too but it’s just bad Um quick fix but at the moment doesn’t Doesn’t look very good they also have These weird category buttons at the top Of the article which they’re a little Bit distracting like i get i get what They’re doing there but it almost feels Like should they be part of the article Or not it’s like it’s not really in the Menu areas One of the most interesting things i’ve Seen about this site and this is The first time i think i’ve ever seen it Is in the affiliate uh table the like Top top ten they’ve got top six at the Top although they have a show more Button Um in each line if you click on on the Show more button yeah it’s like a text Toggle for a massive uh expanded area And they have this wall of text about in
This case one of the vpn providers Nordvpn i’m looking at and it’s like 20 lines of text or something like that And it’s all the same i looked on on There are other articles this is Duplicate content on every article and Every table they have can you select it I can’t select the text no it looks like An image to me It’s not an image i’m i’m right-clicking On it it’s definitely not an image Um yeah it is it is a paragraph yeah It’s just i can’t select it for some Reason so it’s like something i have the Same issue there’s some weird stuff Going on maybe they’re trying to hide it Or something i’m i’m not sure what’s Going on it’s a bit weird one thing Which did Which i did think about though is they Have Uh in this text toggle geolocations Available and they just have a list of I don’t know like 40 50 countries or Something like that so i’m wondering if That’s a way for them to like sprinkle Those country keywords um within An article about best lifetime vpns So you end up ranking for a best Lifetime vpn in croatia or turkey or These small Small small keywords i’m not sure if That’s what they’re doing Um i’m not sure if this is a
Particularly viable strategy the way They’ve been included in there but there You go i could see it work though it’s Like i know it’s [ __ ] but i could see it Work yeah for that part at least Um but like a lot of people are starting To do a lot of these drop down stuff Like you can see on top as well the Introduction has this show more button Yeah and you explained it and like it’s Not that big but a lot of people will Put a lot more content but if you check Big effect sites like nerd wallet for Example they do that too Yeah yeah it’s like um like a lot of People are starting to hide more and More stuff behind toggles so that they Can optimize the landing page layout Above default while also making google Happy and throwing a bunch of content It’s kind of stupid we’re getting at This point and that google is like That Yeah But afterward we live in and uh like if You look at like these really really Competitive queries like i do that a lot For the newsletter um you will notice That uh Like quite a few people do that and i Think that’s where it comes from i would Say this is maybe taken a little bit far With the drop down on each item Um
I’d rather i’d rather just tease people To I mean i i i see they’re just getting For the world count you know they want They want more wars on the page it looks Like a just a table and just a little Bit of content below um But i’m wondering like you know toggles Have historically indexed worse than Like texture is visible off the bat Without a click And um and if that gets bigger i could See uh i could see google like pushing That even more like text behind toggles Counts less or something yeah because It’s speaking ridiculous basically Uh Also in the table they’ve all they have A bunch of their images missing which is Just it just looks sloppy um and i Have just no idea why they’ve they’ve Let that happen it appears all over Their site uh this is like images of the The vpn Uh logos not not there so easy enough to To get Um i see them i don’t know maybe you Have a bug actually Okay uh maybe i’ll turn off my ad Blocker and then see if that that’s Probably what’s happening yeah yeah You’ll just how was it going that was it That was it that works Uh so actually that’s a that’s a good
Lesson um try try your site with uh Various ad blockers because we we’ve had This problem on authority yeah we sell Pages on our sales page some of the Buttons to go from the sales page to the Cart Uh were being blocked by some ad Blockers because they were animated Yeah so Something to to pay attention to on your Your affiliate sites too if you don’t Have an ad blocker in installed um okay So Moving on the individual review sections Uh they have a lot of problems here They they just have a lack of links so They they have a A button a pretty big button at the the Bottom which is you know okay yeah and There’s one in content uh text link but There’s no reason not to have the title Of the review box a link and maybe the Image as well Um that i would have a button even like Next to the logo or something like try Now or something yeah if you if you look At uh vpn mentor which i think is the Biggest vpn site um it’s just it’s so Clear and obvious when they they do it It’s a logo it’s a big orange button That stands out massively and you’re Just drawn to that We’ve tested that as well like i mean i Think the theory behind that is that the
Seo person believes that uh You know believes in that theory that oh There’s too many affiliate links then You’re not gonna rank as well uh we have Tested that uh On sites in industry very very close to This one Um and i can tell you for a fact that Didn’t affect it we had pages with Hundreds of affiliates you know across Like a really big page right but Hundreds of links into all It was no problem to rank um So yeah don’t don’t buy into that it’s a Mistake because they’re losing on Conversions and they already don’t have That much traffic so uh like that at This point where like they could start Paying their bills probably But with the kickstarter they probably Have from this page they don’t i would Believe And my final final point on all this Stuff is at the very end of the article There’s no call to action no link to the Number one it’s just The the author bio and there’s there’s a Link to their category page there and It’s just it’s It’s not very well thought through to be Honest We’re gonna talk more about conclusions In line but yeah i think people really Really don’t
Uh do conclusions well and it’s a huge Missed opportunity Finally uh the other issue with this is It’s just low dr and that’s not really Kind of They’re not doing anything wrong i think They’re doing quite well given it’s only A year old to get where they’ve got to In a relatively competitive industry um Just you know you look at some of the Competitors in For the competitive uh terms everyone’s Dr 80 plus which is like really tough to To to go against that being said this Keyword the best lifetime vpn which Probably not that competitive uh i mean Probably not that many people searching For ahrefs says 30 a month but you still Have uh it still has a keyword Difficulty of 44. which initially you’re Thinking oh that’s pretty hard Uh keyword difficulty for those who Don’t know is just a It’s the number of links pointing to the Top 10 results in the serp for that Keyword that’s all it is But what’s interesting here about this This keyword and this can skew how Uh kd is reported sometimes if you Actually look at it there’s two sites There’s one site in particular it’s Android central and they have a page Androidcentral.com best vpn deal so That’s like their general best vpn deal
Page it’s not targeted towards this Keyword they just probably mentioned Lifetime deals somewhere in there and They’re they’re dr 83 so they’re right And that page has 220 000 backlinks so They’re that’s that’s why they’re Ranking but those 220 000 backlinks are Adding to the keyword difficulty of this Term when they’re not directly competing For it so is it really that difficult a Keyword this one well no probably not Because you have a dr22 site with one Backlink in in third so When you’re looking at keyword Difficulties just pay attention to those Those kind of finer Dynamics when before you decide if it’s If it’s worth competing with or not Yeah i mean cure difficulties like you Need to go quite large now in scope like I’ve i’ve found you know i used to be Quite intense on to it but like The prime minister interest is they Don’t really Disqualify [ __ ] links uh and qr Difficulty is a hundred percent based on Links to page uh it’s not even based on Domain authority or domain rating or Something this is just like how many Links to that page and you know with all These shitty qr tools like scraping and Like linking to that etc it kind of like It spoils the metric quite a lot And you will find that
Especially in industries where there is High authority sites that do get scraped More like you tend to get scraped more As you get bigger authority um Then you it will just inflate in general The kde of most keywords but it doesn’t Mean they can’t you can’t compete Because really these links don’t count They just don’t from these scraper sites And so i find myself less and less Relying on kdl at least putting a much Bigger bracket Of uh like i used to be like okay like Don’t go both 10 etc but like You know now i’m like pushing to like 20 25 30 sometimes just because of of these Inflated metrics in some industry after I get a feel for the industry it kind of Gives me a a feel for like how much i Can expend By but I think uh if you rely too intensely on Kd you’re going to be missing Opportunities And even for smaller sites sometimes it Can there’s opportunities in on higher Kd sites not because the queue on kilos Rather not because the keyword is more Difficult but because these scraper Sites mess up with the metric i would Say It’s a problem So just uh ignore them actually just to Wrap up on this on this i think there’s
Two things they could do to to double Their revenue very quickly If they do nothing and they just Increase their dr they just work on link Building They will grow significantly uh if they Do no link building and just improve Their content and specifically their Their cro they’ll probably double the Amount of revenue they’re making just by By making the existing articles or Ranking um get more click-throughs and Eventually sales yeah i mean i think It’s a good base for the site uh it just Needs tweaks uh that’s kind of like what I went for as well with my examples i Try to pick like sites that are like Good bases and not just like pick a [ __ ] Site and like say it’s [ __ ] or something Like i wanted to pick sites that like You know they’re challenging and they Have big opportunities in front of them If they pick the right opportunity and That’s kind of like i think It’s important to be critical of of a Site and that’s kind of what we’re doing A lot in this but at the same time i Mean they’ve built a crap ton of links In the first year and you know to be Competing with some of these bigger dr80 Sites is really impressive so yeah you Know all these sites are great all the Sites we’re going through today like i’d Be very very happy to uh like have one
Of these to be honest like they’re Really well built and actually let’s Just take this as a transition to jump Onto the next one and uh i’m gonna talk About something that i’m sure a lot of People care about we don’t talk a lot About in this podcast we’re gonna talk About crypto uh because Yeah so i’m not gonna tell you i’m not Gonna tell you what to invest in uh Sorry i’m not very good at cryptos to be Honest sorry um but i’m going to talk About that site called cryptovantage.com Which i think is a really really good Base um but is missing out on a few Opportunities that could lead to Um first some more money now but most Importantly a business model that could Generate a crap ton of money if they did It properly We’re going to talk a little bit about Email here etc but let’s just put some Context around this this site will start In march 2020 ahrefs credits it for 20 000 organic traffic so it’s not that Much traffic but 20 000 organic traffic In the financial market it’s starting to Count and and these visits are worth a Lot of money it’s not like uh 20 000 Visits in your gardening site you know It’s like it’s like they’re gonna make Significantly more money uh with this These visits then you will with like a More
Generic niche so uh don’t sleep on it Some of these financial sites can make Decent money with not that many visits And i think this site is one of them if It fixes a few things actually i think The site the branding the feel of it is Nice i like it a lot it’s a great base The rdr52 so again it’s not a dl that’s Unreachable for most people listening to This podcast it’s doable to get to that Dr it’s just uh it would probably take Like some time but uh Yeah we i know a lot of members who have Dr’s higher than that Um and then they do the classic Authority site well i like that they Don’t just do affiliate kills they do Right they have like this best of Category and you’ll see like this crypto Trending uh Story best crypto banking apps this Crypto tax software there’s crypto Portfolio trackers credit card trade Bots tools etc etc they have stuff on Nfts as well with like you know a best Nft marketplace etc so they do they do That affiliate stuff But they also do kind of like news type Stuff and like you know well the market Drops which is about every like 12 hours I would say in that market uh you know They have an article that comes out About it they have some analyses etc so They try to be a bit of a news portal as
Well And uh they need to refine a bit the News content so it’s a bit more readable But overall it’s It’s pretty cool i like it although i i I think it’s a great site um And they do run for some very Interesting keywords for for example i Saw that they rank number five for Kraken versus binance for example so That’s like a really really good Athletic keyword they rank i think Number five as well for best crypto Trading but they rank for bittrex versus Binary so these are like extremely Motivatable keywords that could be Making significant amounts of money for That site Um but then i went through the top pages In ahrefs and i started clicking around And one of their top page was actually This bittrex versus binance page right And then My surprise when i got on that page is There was not a single call to action to Any of the exchanges uh literally None of those mentioned are no Competitor i understand that maybe none Of those has an affiliate program i Didn’t look to be frank But from what i know most of them do Have one and they pay really quite well But even if they didn’t it’s like just Make a section of like alternatives and
Make a list of like all the other Exchanges people can sign up for i know Coinbase pays and i know a few others do Pay um and especially when they have the Coinbase call to action on their home Page it feels like a massive waste uh One of those one of you one of the big Reasons to use uh an affiliate link Management plug-in like uh thirsty Affiliates is to if They don’t have an affiliate program Then you can still uh use this to link To them and then say they come out with An affiliate program next year you can Then go back and just update one link in Thirsty and it’s going to update all the Links across your site to be affiliate Sites so it’s very easy to add stuff in Future We’ve done that quite a bit yeah it’s Like You can just do that and it just allows You to Instantly monetize whenever it comes a Program comes out actually uh mailcheck Just released an fa program i’m sure we Have hundreds of links to them on the Attorney i guess it’s something we Should be looking at But yeah all the time we were Recommending it before we didn’t get Paid now they just released an effect And maybe we make some money that’s not The topic the topic is that they have
Several of these under monetized pages On the domain and i think when you get 20 000 visits it’s like you know it’s a Good beginning but it’s not the point Where you can waste that traffic and Like not monetize these pages especially I believe they have a significant Investment in that site and i think they If they monetize these few top pages and Really revisited their top 50 that would Be a massive opportunity The second thing that i was quite Surprised with is when you go on the Homepage you see that they have a Giveaway on top a contest on a yellow uh Hello bar uh where you can win 1 500 1 000 or 500 to invest in crypto And it takes you to a A glim giveaway i’m wondering if they Checked my really old blueprint on Authoria hacker pro but it’s set up Exactly right this way so it’s Interesting Um and one of the call to actions is Signing up to the email list and it Comes up a few times throughout the site Sending them to the email so i was like Oh that’s interesting because In a financial market like people are Not looking to like invest today and Never invest again tomorrow right the Financial market building an email list Is like it’s like the holy grail you can Sell people again and again on extremely
Well-paying offers Uh and it’s That was something i would do especially Given the fact that these guys are Investing quite significantly in info Content And so i signed up to the contest i Signed to the email list and i got Absolutely nothing crickets not even a Welcome email nothing was set up etc and I felt like it was a massive Uh opportunity for them to like even Email back with like a welcome email That maybe 24 hours later like hey Here’s the best crypto exchanges go Check them out and bam all your Affiliate links paying like 150 dollars Per signup etc and just have at least a Mini autoresponder or like take care of Your email list of it But nothing happened when i signed up And Um One thing that came up to me when i was Going through this site i got some Uh full.com vibes uh i’ve made it i’ve Made one of the newsletters about Full.com on like how you know how to Make eight figures with seo that was the Email like super clickbaity hey i need People to open the email you know sorry Guys um but Um but that was a cool one because i Broke down how fool.com makes uh
Actually eight figures per year it’s in There uh you know they they have their Revenue publicly listed and they make That much and they don’t make it by Promoting affiliate offers they make it By selling their own info products in a Financial market but the really Interesting part is how they take their Seo traffic like Through like random clickbait articles That either people share or rank on Google And then they write conclusions to their Articles that always say the same thing If you want to learn how to convert to Products with uh info content Go read articles on full.com please do That it’s an education for you And you will see how The the conclusion every single time Says Oh but there’s better there’s this top Ten stocks if you pick them they’re Gonna you’re gonna be making like sweet You’re gonna beat the market three times Or something like this uh every single Time it sends you to like this free Opt-in to know the ten stocks and then Eventually upsell you to your stuff now I’m not saying that these guys need to Do all of that And i’m saying if these guys were taking That like making a lead magnet for Example we’re like um oh here’s like
Five altcoins that these ten worlds Invested in or whatever Uh and then Essentially the conclusion of every info Article You know led to that they would be Getting so many email leads and uh then They could have this autoresponder make Money on autopilot for them promoting These exchanges promoting you know some Yeah i guess uh can you affiliate uh Ipos um I’m not sure i i see those by the way Yeah you see how good i am at crypto Icos Probably in some way i think some of Them have affiliate programs right so Like that’s the kind of uh that’s the Kind of opportunities for a list like That right to monetize this kind of Stuff Monetize with exchanges even send info Emails and then just have like links to Exchanges at the bottom etc and really Like build up that audience even if you Have 20k visits per month if you can get A large percentage of opt-ins from these People and these people are investors Yeah there’s Decent cash to be made and i i would Love to actually run a site like that It’s pretty fun i think um So i think That is the weakest point is they don’t
Understand the like this this building The audience and i think when you have Low traffic and when traffic is hard to Come by like in a financial niche this Is how you you make your site take off Even if your traffic is not skyrocketing In like hockey stick in ahrefs you know Um so here’s what i would do with that Site i would first review the top 50 Pages that are getting the most traffic And both reward their conclusion but Also make sure the call to actions are Here like this uh bittrex versus Blindness page that gets a lot of Traffic and it’s not monetized at all And it’s a huge waste um i would have an Exit pop-up on all pages including Affiliate pages that You know has this ad coin Cta for like a lead magnet or something Maybe on these affiliate pages you can Make an exit popup that sends people Directly to the exchanges it works quite Well as well Um i will have an on-page load pop-up For info content so like the content That is not directly monetized uh with Like a direct affiliate offer it’s not As strong of a buying intent then i Would promote my lead magnets on page Load that’s what gets the most opt-ins Uh i would build up regular emails like Much more than what they have now i Think they might be doing one a week but
I’m not sure Mixing news but also promoting these Exchanges And that would massively rework how we Write how we write conclusions i would Really make my writers study fool.com Because these guys are geniuses in how They take social media and search Traffic all that free traffic and make Millions and millions with it in the Exact same niche and if you want an Education really go and check full.com And i think this site is a great Starting point to build a similar Business All right so the next one i have chosen Is highgroundgaming.com Uh and that’s the name as far as i can Tell it’s a Pretty old by eight years or so uh old Gaming site run by what looks like three I don’t know real gaming fans definitely Real people uh probably started this i Get the impression this site was started A long time ago maybe as a bit of a Hobby fun blog people just uh writing About how to Uh i don’t know do well in league of Legends or you know best Uh multiplayer games for xbox things Like that uh they they have a really Quite diverse range of content on their Site they have these uh Let’s say just information for
Gamers and then they have like hardware Section as well like the best uh Microphone for gaming or Reviews of specific headsets or Keyboards or things like that and i know It’s a very profitable affiliate space Because the the products are are quite Expensive And there’s new ones coming out all the Time so people tend to upgrade these Things fairly fairly frequently The site has this dr44 which isn’t very High for a eight-year-old site Uh it has about 100 000 Visitors per month according to ahrefs But that’s actually down from 400 000 A few years ago So it’s been on a sort of Slow-ish decline over the last Uh over the last few years Uh i think I think there’s many issues with with This site You know why it’s going down because They have some sections about games that Are a lot less popular now than they Used to be as well you know yeah that’s That’s certainly a possibility I would say that the There are definitely some on-page issues They they have going here For example the navigation um And this isn’t unusual for sites which Are eight years old and that you haven’t
Really like structured them particularly Well or thought through categories and Organization which i think is what’s Happened here If you want to navigate around the site You have a menu at the top There’s some guides for specific games There’s a hardware Button that goes to a page which i don’t Know what i’m doing but i can’t click on Any of these um Like the chairs laptops streaming looks Like category buttons it just doesn’t Work i tried a different browser as well Without an ad blocks there’s nothing Like that i think they walked with the The subscription box website yeah the Same designer so they’ve essentially got A pointless page here that’s not it Doesn’t link anywhere so there’s no link Juice flowing around there They have this interesting section with How pros set up their their games and Fortnite like all the settings they use And stuff they have a section which is On games which is just a blog roll In chronological order Of all of their [Music] Game reviews and guides and things like That so if you want to find something You have to basically scroll down Uh click on older entries have a look Through or probably go to search because
Nothing’s categorized and the same is True in the review section it’s just a Feed of reviews and roundup reviews If you want to look for mouse or Keyboard or microphone you can’t because The hardware default Nobody uses search on on someone’s site You just go to google and search Somewhere somewhere else it’s yeah it Doesn’t perform very well The problem with all this isn’t just oh Mark can’t find his way around the site It’s that the link juice which their Homepage has a lot of uh they have some Links from pretty big size it’s not Flowing anywhere Uh particularly well So The the sub pages and especially the Older older stuff it’s just not Receiving any of that like Popular link juice from from from the Home page which is coming from external Sites uh and there’s a real missed Opportunity there given that they have So much content and decent decent of uh Backlink profile as well Not to mention it’s incredibly hard to Find your way around the the site Uh there’s no silos set up and i know They probably set up just uh without the Kind of category structure in the url That’s fine You don’t need to you don’t need to do
That But they haven’t even tried to to kind Of make Um What do you call it like virtual silos Or anything like that they have a best Micro best microphones for gaming page There’s a bunch of microphones on there They have individual reviews of most of Those microphones many of which they Have the actual product in the hand They’re taking photos of it they’re Really doing all of these things really Really well But you can’t navigate from one to the Other there’s just a there’s no Organization or category system They’re both just dumped into the Reviews blog roll and and there’s no Internal linking as well like zero Almost it’s it’s the only link out it’s Bad they they do i’ve seen a few Internal links yeah there’s one or two But it’s but not great yeah so this this Site would benefit i think from uh an Audit of the the site structure the Internal linking the navigation uh and i Really think that would have a big Impact um Once once it’s done not it gets quite Difficult to do i know when you have Sites which have thousands of pages Which are eight years old it gets really Difficult to manage that quantity of
Content after a while but the the reward For for going through and fixing it is Going to be quite significant I think you can make it quite simple They just need to build like simple hot Pages you know so it’s like um they just Like make a page that’s like i mean they Fix their hardware page that was kind of The idea i guess um but then you click On microphone and just like just make a List of text links on the one page on The white page um People who are in the auto site system Go check the the case study site uh That’s pretty much what we did and it Navigates quite easily within like three Clicks of the home page you get to any Content page kind of And uh and you don’t need to make it More complicated than that it’s just Like Don’t be afraid to make it a few levels Deep so that like any given hub page Doesn’t end up with like 300 links you Know And uh and yeah Make a blank page with a list of a list Of links sometimes it’s enough and even If it’s not extremely well designed it’s Easy to navigate always you know yeah And it gives a lot of context to google Because you can anchor you can use the Anchor text and it’s like text linking To pages etc so yeah
The next issue i’ve identified is Is their lack of focus Uh so they’ve spread themselves too thin On on content in each category and it’s Just it’s a mess it’s all over the place The actual content which they’re writing Is excellent it’s very very good one of The best examples of content from an Affiliate site we’ve talked about on Them On The this podcast to be honest uh it’s Just they they have uh to do like two Reviews last month and then none the Previous month but they did like you Know four Uh Pc game uh guides at the same time and It’s just it’s kind of like they’re Spreading themselves quite thin it’s a Bit all over the place Their monetizations they’ve got a mix Between ads they’re using mediavine Which is good uh but they they Uh also Run affiliate offers mostly to to amazon Which is you know okay For the hardware stuff i’m not sure Where they’re making most of their their Money but they’re they’re just They have content everywhere they have Facebook youtube instagram every social Media platform nobody likes any of their Posts on facebook they have like a
Thousand fans and just no engagement but They’re making decent posts on there Like nice images and stuff i think They’re wasting their time they’re Totally wasting their time on there Making posts on facebook in general is Kind of a waste of time they have like 10 youtube videos over the last couple Years and yeah they’re good don’t get me Wrong but they’re just They’re not yeah it’s not like this you Need A lot of Content uh and a regular schedule to be Able to make any of these platforms take Off so what you want to do is you want To pick one thing and just do that thing Really really well so it could be their Their guides and uh they just need to Focus on that just do that yeah and then Make make money off of ads maybe their Their hardware reviews i suspect it’s The is the guides but This is probably why they’re Um declining in in traffic over over Time slowly i think game guys is not That great of an idea as well it just Gets out of fashion too fast i mean you Could say the same thing about hardware Um but everyone’s always buying because You need it you need a new keyboard you Always need a keyboard even your hot Pages can rank forever you can always Rank for like best mechanical keyboard
Or base gaming mouse based high dpi Mouse et cetera you can maintain these Rankings and just change the items on it So While the individual items do change Um i think there’s some permanence that You can build into that That can be quite interesting i think Their content is good enough as well That they can write about like how to Set up your desk for gaming and these Kind of like keywords that Will be more evergreen than like Uh another fortnite guide and it gets Patched and it’s just not the same you Know they have uh They have an email list as well i didn’t Uh test it out to subscribe to it but Their opt-ins are [ __ ] there is it’s the Standards most people subscribe to get The high ground report yeah which is Like uh just Some information like you’re subscribing To get their their blog post and it’s Like nobody does that nobody cares you Need to give people a compelling reason To opt in so that’s some piece of Content um They can only get by have done yeah like The same like the youtube channel so i Think you’re trying to take too much They are so if you don’t if you’re not Gonna do one of those things properly Don’t do it free your time and just
Focus on the things which are making you Money and moving moving the needle They’ve thrown a lot of the [ __ ] of [ __ ] At the wall over the years and some of It has stuck but there’s a lot there That just They need to Cut the losses And and double down and and focus Uh finally i had a look at their Affiliate content and there is some some Pretty big optimization Optimizations that they can uh do there As well so they don’t have any initial Call to actions at the top of their Their article so best i’m looking at Best modems for gaming which according To ahrefs is one of their biggest pages In terms of traffic And right at the top there’s just The the answer like which is the best One it’s not there they don’t have a Link to it you you scroll down and then They have this table A standard affiliate table Uh it’s not very well thought through Because there’s There’s no order Is this Who’s number one it doesn’t say it’s not Ranked i presume it’s the one at the top I’m not sure though uh because there’s No way of of telling that just just by Looking at it no buttons too there
There’s there’s no buttons you can click On the the name The image doesn’t work which which is Another option but one thing that Frustrates me a lot is in their table They’ve got cost as a column And they’ve quantified that by a Money bag And i i at least i think it goes from One to four i haven’t seen a five so i’m Not you know why they do that because The prices change all the time they do That because of that and because on Amazon you can’t unless you use the api Which isn’t too difficult to set up for A site like this should be able to do it Yeah but just don’t do that to be honest You you can’t do that so they’ve tried To quantify is that oh is it a budget Kind of intermediate more expensive Top-end that’s what they’re doing except The way they’ve labeled it it’s cost so Does a cost of one does that mean a low Cost or the value for money is low like Which is high and which is low it’s not Two bags exactly the double of one bag It’s not super obvious It looks like these uh facebook images Like oh if you’re the top five percent Smartest people you can answer this one And it’s like two bugs equals three and Four bucks The modem at the top of the list it has A speed of 2500 megabits per second
And a cost of three but number four on The list has Uh Sorry number five on the list has the Same speed but cost of two So by my by the information displayed Here shouldn’t that be better And i know there’s a lot more to it than That it’s just it’s really confusing and Not very compelling the way they’ve Presented the information on that On on that table so it’s a big Source of confusion i would i would say The product sections same as the vpn Site they’re not linking to the product From the title They do have a button which is kind of Okay but it’s just it just doesn’t look Great i think if they spent if they Spent half the time they spent making Facebook posts making this bit look Better they make a hell of a lot more Money that’s for sure yeah And again no call to action at the end Of the article so That’s a conclusion opportunity Yeah They explain you their process at the End which is kind of weird it’s like I’ve read the whole article and now you Tell me how you did it Which is like Yeah you should tell me that before yeah Um yeah i mean conclusions in general
It’s like it’s one of the most Under estimated part of content like if People read your whole page they’re Really into it like sell them something Like send them somewhere where it’s Going to make you money Most people just close their content and And Yeah it’s like well see you guys later And i just think it’s kind of like when We finish the podcast you know it’s like We’re terrible uh Although we did send people to the Newsletter today so uh i guess i guess We’re not we could be we could we’re not That bad it’s like well i like to be as Hard with us as we are with people i Think that’s The pharaoh of doing things but yeah i Think the conclusion could be could be Done better Uh anything else to add uh to this site No uh just with both with both of these Sites uh that i mentioned I don’t think they’re particularly bad i Think there’s just so many Quick wins that’s like it would Transform them honestly But you know sometimes it’s very hard When you’re walking on the site to Like see these quick wins yeah it’s like I’m sure people are looking at our stuff They’re like these guys are [ __ ] easy Yeah they’re just like
Like missing all these stuff etc they’re Talking on their podcast they do these Podcasts instead of like fixing this on Their site what the hell are they doing So you know it’s it’s pretty easy to to Criticize from that point of view and i Want to emphasize that as well because It’s like i don’t want to like take People Uh like uh like like i know everything And you guys don’t know anything etc That’s definitely not the case and very Very often it’s hard to identify what You should be doing when you are External and that’s why things like Mastermind for example are quite useful And so on and meeting people who are in The same industry as you and like Sharing some of your stuff and they Share some of their stuff You kind of have a pact of Non-aggression i guess when you open up Uh and uh and and you do like get some Different perspectives and that often Helps you uncover these low-hanging Fruits and i’m telling you you go on our Sites you’ll find a bunch of stuff that We could do that we’re not doing right Now And to be frank for example i’ve been Criticizing conclusions Some of our sites i i do wish our Writers did that at conclusions as well Etc so there is there is all these
Things but uh i see i still think that Kind of brainstorming and looking at These sites is a cool way to learn how To uh improve websites i think i hope That was useful and interesting to you Guys you want even more interesting Stuff go and sign up to our newsletter Here’s my call my city at the end you Know in my conclusion And other than that subscribe on youtube Like uh tell us what you think and tell Us which of the case studies was your Favorite in the comments uh by the way You know last week we did this uh i mean Two weeks ago we did this podcast On uh you know trying to sell a site to Each other it does look like you won and People liked your your win side better And someone commented that they’re Canadian and they use the winch stuff Your case is Exactly yourself correct so if you are Canadian you most likely have used the Winch then you would just go for that Side So the more popular in canada the more People side with mark basically so Anyway thanks for listening subscribe Like go sign up for the newsletter Autohacker.com subscribe and we’ll see You in two weeks with another episode And let us know which one was your Favorite site see you later bye [Music]
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