Hey authority hackers welcome to this Week’s podcast episode in this week we Are actually going to be addressing a Topic that you guys have been asking a Lot about in the comments in the last Episode where we talked about the golf Site that we sold and that is buying Links for your website it’s something That we have been historically against But we have said last year that we would Be trying it on a few projects and this Project was one of them and that’s why We wanted to talk about it in a previous Podcast and you guys were asking like How much do you pay for links how do you Negotiate them and you know how do you Pick the links that you buy etc so this Episode is going to be addressing all These questions and i think one thing That i want to highlight is that it pays Off to comment on our videos to like Them to subscribe etc because we Actually pick up the topics that you Guys are asking in the comments so if You guys want us to address a specific Topic just drop us a comment below and We will try to address it if it makes Sense for the editorial line but for now Let’s just talk about paid links let’s Get started with the episode [Music] Everyone welcome back to the authority Hacker podcast in today’s episode we are Going to be talking about paid links
Because it’s actually a topic that we Asked you in the last podcast if you Wanted to hear about and quite a few People commented back and said they Wanted to hear about paintings and how It’s going not mark but they paid links In that case so sorry mark i’m not going To ask you how it’s going today did you Prepare something of course not come on All right so so we’re saving everyone 30 Seconds Uh so rather than asking you how it’s Going we’re going to ask how paid paid Links is going and uh we have been Running this on a few projects now we Have said that a few Months ago i think that we would try we Have tried quite a bit and we’ve built Quite a few paid links to be honest and Uh i think The thing the thing that is going to be A bit of a problem is like paid links is A broad spectrum it’s like it could be Any painting so i think we need to First qualify what we mean by Buying Links and what kind of links we’re Trying to buy and what kind of links We’re not trying to buy Yeah so when we talk about paid links We’re talking about when you’re doing Normal normal-ish kind of outreach And the site owner comes back to you and Says yep you can have that link it’ll
Cost you 50 bucks or whatever and that Fee there sometimes they’ll dress up They’ll call an editorial fee or a Placement fee or your Whatever it is it’s that is like what we Mean by by paying for links when you’re Doing link building paid or free you’re Always going to have other costs you Which you have to pay such as your staff To do the prospecting outreach the tools You use like hunter or mail shake or Whatever else it may be And your own time as well that’s that’s Not free at the end of the day so there Are a lot of other costs there but Because of the way Google classifies these or at least it Kind of portrays it classifies These The that final sponsorship fee placement Fee whatever you want to call it is Or tends to be fundamentally treated Differently uh so that’s that’s what we Mean by by paid links in the context of This this podcast and it’s paying the Site that hosts the link Uh and like but uh how do we find these Links like we which one like what do we Go well they find you if you’re if You’re doing any kind of any kind of Outreach and i don’t care how good your Outreach messages are how specialized How customized Your templates are
Um if you are doing any kind of outreach In 2021 um certainly for the last few Years probably had that you will have Had The number one response aside from Silence will have been yeah sure 20 bucks 50 bucks 100 bucks whatever Um and that’s not to say that you cannot Do Free outreach because we still do that We still do that on exclusively on sites Like authority hacker Um and we still get a lot of free links But as we’re doing What we hope to be free outreach uh Inevitably we get a lot of responses of People asking for money and So in the past we’ve we’ve been pretty Kind of anti-paid links For a number of years just because I mean to be honest i think it’s because Back in 2011 12 we had such bad Experiences being penalized by by or Having our clients penalized by Google and the various penguin panda Whatever it was updates Back then Yeah so we we decided to really kind of Like go on go on google’s good side But it’s just been a very interesting Number of years uh recently because That’s working less and less because These links inherently have value and Most site owners now realize
Realize that and so they’re trying to Cash in and they’re trying to to sell Those so to compete It’s difficult but it’s difficult to Compete without paying for links um Certainly in some niches uh these days Yeah i think also it’s kind of like the Only type of marketing That you can’t pay for like even pr Right it’s like in pr like very often You pay newspapers to feature you etc It’s kind of like an inherent thing that Like you pay for exposure And and and it’s like google just came In and it’s like ah actually for Websites it has to be completely Different from every other form of Marketing and you guys cannot pay each Other to feature each other uh and That’s a i mean i guess their argument Would be like well you could not follow The link and then it just doesn’t matter In the rankings um but it’s It’s just like it feels quite not in Phase with the way the world walks you Know yeah um and it’s very hard to Maintain and i think the thing that that Has made it kind of crack in the last Few years is that you know as you Mentioned in like 2012 or something Google was pretty active at like hunting League networks and uh banning all the Users and like really like Also at that time the disavow tool did
Not exist right reconsideration requests Did not exist your site got hammered it Was gone pretty much now you could start Over Um but in google has been taking a very Different stance on policy in the last Few years where um they seem to be Trying to discount links rather like That they think are paid or that they Think are good are not good Rather than trying to heavily penalize Websites etc and like i mean look at the Authority hacker program when was the Last time you saw a message from someone That’s like oh i got penalized for bad Things you know um i mean it’s been Literally years it’s not just our group I mean most seo groups communities that I see it’s very very rare that you see Someone have a Penalty like that or a significant Penalty like that it’s normally much More subtle these days to the point now Where it’s hard to know if someone’s Give the site’s actually getting a Manual penalty like this or if it’s just You know a slight ranking change the Other sites are going up um and that’s Kind of knocking them down so yeah i’d Say that the negative Aspects and like the the downside of Paying for links Over the last four or five years Certainly has has diminished uh
Massively yeah to the point now where It’s that it’s almost flipped the Equation on its head and it’s like if You’re not doing it certainly in some Niches then you’re at a disadvantage Because everybody’s doing it and every All like a lot of good sites that you Are trying to Uh outreach to You know in a good way They’re just not gonna Link to you you’re because they’re Getting 10 20 other people with the Exact same message and they they’ve got Their wallets out Yeah i think also one thing that Has changed google’s tense is the rise Of search intent Um because now is the way search intent Works they algorithmically understand What’s on the page and kind of like Sure like they know that the page one is Going to be the type of content they Want right so they’re less worried about Who’s ranking because they just find the Content they want and it’s throw it There and it matters more Than like The the gaming the links for them Doesn’t matter that much as long as the Content they want is on the top of the Page because the user gets what they Want people find google good yeah a lot People keep using google you know let me
Give you a good example here so we had a Friend a while back this was like 2011 i Think And it’s not like we have any these days So yeah he created a a single page and It was like how to d how to date models Or something like that and it was like a Picture of a dancing baby or like Something ridiculous Uh and no We put his photo on it But it was some kind of animated thing On it as well no i might think yeah yeah Yeah yeah Anyway Like total like Crap content nothing to do with the what The keyword is about and we just threw a Bunch of links to it this was back when All the the gray hat i was drunk in a Bar and i agreed to rank it for him yeah This is this is how to date models this Was back when all the gray hat link Building tools were actually effective And uh It ranked right and there’s no way it Deserved to be there And what’s different today in 2021 and Hopefully beyond That can’t happen you can’t brute force Your way to number one In in most cases Just with links unless you also have Good uh it doesn’t have to be amazing
But good content that matches search Intent as well yeah and so google i Think is less concerned about as you Said who ranks number one two three four Ten twenty thirty if all of those pages Are similar they all match search intent They’re all decent quality it’s not Really that big of a deal who who ranks Uh what’s the effort for them you know For them to hunt it exactly so there Seems to be a bit more leeway in in that Sense now the the takeaway there is also That you can’t just throw a bunch of Paid links a shitty affiliate review and Expect it’s going to going to rank you Also have to Make the review make a good effort at Producing high quality content as well And i think we’re seeing more and more Sites more and more content for keywords Just get so similar because everyone Uses tools like surfer and you know They’re just rewriting and rewriting and It’s it’s There’s this I don’t know gravitas of of of content At the the top of google and it’s all Kind of the same um yeah so in those Cases you actually can get ahead of the The Links Yeah by Having links and buying links is the Easiest and fastest way to do that
Really i think the way you buy links as Well matters right because there’s like It’s yeah it’s like people can do it in A shitty way you can do it in a in a Small way i think You know on the side of caution i would Say do this in a good way and like Usually like when we talk to our link Builders our link building team About bindings like i tried to emphasize The beginning i was like guys let’s use This opportunity that we have less Resistance to build links to actually um Build better links rather than just Trying to Do as many as we can as well etc you Know if you have a goal to build as many Links as possible and you’re willing to To pay for them then you will build a Lot of links right but there are equally As The market has kind of evolved and lots Of people are willing to buy links That’s actually attracted people who Will sell links and that’s all they do They don’t actually run real sites they Run sites which exist purely To sell uh links on and so they’re kind Of like chasing the market in that way And there’s a Ton of absolutely horseshit websites That are just they’re not gonna help you Rank what whatsoever but If your goal is to take a box and say oh
Yeah i built 20 links this month Um then they will let you tick that box And i see a lot of kind of agencies and Link building services um kind of Falling falling victim here to Not really following victims i think a Lot of them know what they’re doing but Using these these Sites or networks of sites where they’ll Have like 200 200 websites and you know You outreach to them they’ll send you Back a spreadsheet without a list of all Their their sites and you know 10 20 Bucks each and i if if all you have to Do is satisfy a client and give that a Report to them then sure but is it Really going to help you rank then i was In a lot of the time probably not yeah Most of these networks are quite obvious To To google like if they’re on the same ip Range if they’re on the same host if They don’t like it’s Um i’m not saying that you will get Caught for it but like The chances of like these links being Discounted is is higher than if you just Do it The proper way so i guess the question To us now is like when do you need to Pay for links what are you looking for Uh and and how to use paid links in kind Of a smart way and not a dumb way like I’m sorry but a lot of people i think do
Um so like like what are all rooks like What are we looking for when we do this So we’re looking for Links from genuine sites so that’s That’s the main thing you don’t want to Link from a guest post farm you want a Link for a real site which Has traffic which has ideally some dr And also which is kind of relevant uh There are there are a lot of how Relevant how far do we go is this yeah It’s a good question so initially when We are building links to a new site uh Relevancy is very important and we we Really try and hit those sites early on Um like in in the same nature or an Adjacent niche later on as you start you Know doing a lot of outreach every every Day for a year then you’ll inevitably Run out of those targets and then you Have to go a bit broader and hit more Kind of broad news sites or or just more Generic sites i i guess so relevancy Important early on High high dr is good now when you first Start a site your dr0 and we kind of Have it’s not a definite rule but we Kind of try and target links higher Dr from a site which is higher dr than Our own site so if you’re a dr0 and it’s A new site anything’s fair You’re still probably not going to i Wouldn’t i would enter the rs3 you’re Still probably not going to go for dr3
Or even 10 or 20 you know [Music] Probably 20 29 30 is is about the lower lauren Again it all depends though if if you Find a super relevant site um from a Real person that that’s good has traffic And it’s only dr24 then sure go for it You can you can break those rules but Generally that’s that’s what we do Higher dr than than than where you’re You’re current at currently at um and You just want to make sure that you’re Not paying for paying for crap because i Mean worst case there is penalties and Stuff most likely you’re just going to Uh just pay for nothing though uh which If you’re So explaining to us why you shouldn’t Pay for crap Sorry it’s just it’s like it seems Pretty obvious but like yeah don’t pay For don’t don’t buy shitty links Basically yeah I mean It’s very hard to say because i haven’t Gone out there and like bought a lot of Them to to really like test all do do These 50 shitty links uh actually make Any any difference or not Um So There may be cases out there when you You can actually get away with with
Buying crap and it’s still still working But i don’t know i was trying to do the Best thing for the for the site so it’s Not just that in my opinion it’s the Risk you’re adding like you you’re Already binding so your brain google’s Terms of service and like like if you i Mean i get outreach too by random people That are like oh here’s my 200 site do You want to buy some links etc like it’s Like If you go for that just know that you’re Increasing your risk profile and you’re Like the chances of you dealing with Crap maybe not now maybe google’s not Really doing anything now the policy is Not a problem but you know when google Penguin hit They were like they caught you for stuff You did four five six years ago right And then uh it’s We’re really not it’s not impossible That something like this could happen Again i could then see them do like you Know like How all these core updates to me feel Like the ai powered panda like there Could be something for links like that That comes one day and uh what you’re Doing today Might hit you back in five years and so Like that’s something to consider um The reason why i’m not as worried now is Because google is willing to forgive you
With like reconsideration requests and Everything and actually makes me think So think of 10beasts.com where they were buying a Bunch of links like it was a popular Case study affiliate site And they got they got hit they got they Got hit by like a natural link uh Patterns or something i can’t remember The name but basically they got they Were messaging the webmasters console They got checked manually they got hit They submitted a record like they Disavowed a bunch of paid links Submitted a reconsideration request Three days later they were back ranking And so that makes me a bit more Confident that we are not in a situation We were like many years ago and that you You can be forgiven but you also need to Understand that the crap you’re doing Today even if it passes by increases Your risk for tomorrow and you it’s a Balancing act of like risk reward you Know i would i would also add to that so If you’re if you’re running a new site Then yeah it’s a great way to kind of Give it a kickstart get off the ground If you’ve never done any paid links Before there’s probably a lot of Opportunities in in your niche that you Can you can quickly get a lot of links That you previously wouldn’t have had Access to and give you a bit of a boost
There When you start to get a little bit Like Higher into you know maybe you have dr 70 plus site a bit more established um Have more established competitors then These paid links tend not to Tends not to be the Dr 80 plus sites that are they’re Selling links right because they have Real businesses they’re making money Elsewhere and they don’t need the hassle Or the risk to themselves Uh so it gets a little bit difficult to Increase your Dr uh or just your site authority Generally speaking uh with paid links at That point but where it can Uh be quite effective Is if you’re pushing specific pages or Specific keywords And you know you’re bottom of page two Sorry bottom page one on top of page two And you wanna just give it a bit of a Boost and build some anchor rich links Directly to That page then that can also be quite Effective too yeah that’s one of the Best ways to use paid links is to push Like that one page just like position Five or something i quite like it And uh and we do that a lot and it’s Working quite well for some big qrs etc So highly recommend it basically okay so
Now we understand how you use play links Which ones we want etc how do we make Sure they’re not crap how do we make Sure the quality is there And how do we future proof this as much As possible which i think is going to be A concern for a lot of people so you Should generally speaking be using Similar or the same processes that you Would for free links in your prospect Filtering And accept similar standards however What i found happens is with free links Because they’re free because you’re not Paying for them if something’s kind of Marginal or borderline or you know it Doesn’t look that great but they’re like Okay yeah here’s a free link We’ll generally take it because it’s a Free link so you maybe need to just dial Things up a little bit and be a little Bit stricter i mentioned before that Whenever someone offers you Here’s a list of 50 of my sites uh and With a price list for links for them Generally you want to walk away from That situation either There are exceptions but on the whole They tend not to be that great so that’s That’s a red flag And you off they’ll often offer that Quite early on in the in the discussion As well if you show interest Um
You as i mentioned as well you want to Look for sites which are higher than Your dr uh generally speaking as well All these rules can be broken by the way If there’s like a particularly good Relevant site If it’s very relevant like it all like Relevancy breaks all other rules i think Um Except if they are linking to casino and Both sides yeah so i mean let’s talk About that so um check their outgoing Links in ahrefs or or a similar tool to See where they’re linking to especially Where they’ve been linking to recently And You again you have to be a little bit Careful here because A lot of sites out there that sell links Will sell links to not necessarily porn But Uh Gambling cbd Um You know just stuff a little bit on That side of things And if you take a blanket approach that If if there’s if i find one link to a Casino site or one link to a cbd site Then i’m not going to Get a link from it then you probably cut Out 99 of uh paid linked Prospects there So it’s more about saying hey are they
Are these linking to a ton of casinos or You know is the odd one in here that’s Like you know in a decent guest post and Done kind of okay Then maybe you you like that that slide And It’s really just about Being kind of pragmatic with that stuff And not being Too Um It’s difficult for us when teaching this To create a formula you know if you see This then do this or this because yeah It takes a bit of common sense exactly It takes a bit of common sense critical Sense and um that that you kind of gain That a little bit from Uh experience there has been also Recently Sites have learned to game uh dr So they’re actually not not very good Sites but they they have a decent dr and Then When people outreach them they just look At the dr and think okay that that’s Good for a link and they’ll pay them so Sites any site which are doing something Dodgy like that how do they game the dlc I don’t know the exact way they do it One of our link building team has Actually been doing some experiments um To to see how that works uh i know Ahrefs have tried to clamp down on it um
Recently but uh of course at least According to the information i have it’s Still uh fairly prevalent um so you have To be a little bit careful there and Look at things like traffic and how old The site is how much content they have Can they really Do they really deserve to be you know Dr40 Maybe there’s some sites that like Are bugged and give you like an Incredible amount of di if you get a Link from it but they’re quite easy to Get a link from or something like this Like you know you could find these kind Of like high efficiency easy to get Links from site and then get the dr up Quite quickly yeah and then obviously Once you have a dr 50 site then it’s Easy to like make you know pass that on To another just link to it yeah etc Uh talking about that can you imagine That seven years ago i think the link in Your bio on youtube Was do follow and you could bump your dr To like 30 immediately with a violin From youtube or something yeah i mean so That that’s probably the kind of stuff That that Uh that they use i mean just thinking Like all the crazy link building tactics Back instead of 2010 that we were doing These forum profile links and all these Automated tools
Uh Let’s talk about link building services Would you using building services which Ones would you be comfortable using Which ones would you not be comfortable Using And should people use them I mean There’s no way to answer that question Like Yes they’re good As much as you have good good people Doing outreach and bad people doing Outreach in terms of like the results And quality you have the same with link Building services What what’s interesting about a lot of Services is that To actually do outreach right to to set Up an email account in Maybe your name your site’s name and do Outreach and You have all those negotiations it’s Quite It takes some time it’s a bit of effort You know It’s it’s not cheap to to do it’s not Very efficient to do it’s much more Efficient for a link building service to Have a database of 200 sites that they Know they can get links from for likes And then you know everyone that comes Through gets Some of those links or you know a mix of
Of links in in their database Um so looking at Whittling building servers you’re Looking at who’s How much of the links they’re acquiring Is from new outreach versus existing Relationships that’s a good thing to to Pay attention to and it’s it’s Absolutely fine and that some will come From existing relationships right if You’re doing a lot of outreach for a lot Of clients you’re going to get to know Site owners and there’ll be some good Ones in there as well so it can be an Advantage as well as a as a so you need To understand how the link provider is Getting their links basically are they Outreaching or not i think Most of them don’t i mean they outreach To build up the database and then they Resell the database pretty much and That can be a good and bad thing and Very often you don’t have too much Control like which domains your sites Land on so you need to be quite I think i would screen for like my Ability to give them specific criterias And their ability to match what i’ve Asked uh if they do that i think i’d be Comfortable outsourcing i think it’s Expensive it’s very expensive to Outsourcing building as well like people Charge a lot for it Uh it’s much cheaper to build your own
Team so i mean Depends on what scale you do it right if You get buying like three four links per Month yeah no it’s cheaper to buy Somethings from an agency if you are Going to a decent scale being quite Competitive with your sites etc uh Outsourcing is getting really quite Expensive it can be worse maybe to to Buy like some just to get the most Relevant size from the database of the Sellers i mean just to save some time You know Um but Overall if you are in anything Semi-competitive i would say it’s better To hire and train stuff i mean more and More For ourselves for our sites etc we we Are getting into like hiring full-time Staff for pretty much every position Um i know it’s not possible for everyone So it’s some stuff you need to outsource But link building is Notoriously expensive to outsource to People who selling building i find i Find compared to like cost to actually Build a link so that’s something to Think about if you want to be efficient With your money Um Let’s talk about price because i think People want to know like you know and That’s when it’s going to be interesting
Because i was talking about how it’s Expensive to outsource like i want to Know how much we pay per link as well When we do the also outreach ourselves And i think one Fundamental difference betw of like good Quality paid links versus quality Paid links is usually quality paid Links they are rich to you yeah and you Get them in your inbox and Good quality paintings we are rich to Them we find the size we want and then We like we want a link on your site We’ve actively decided we wanted a link On that site through our criterias and So like we do get better links because Of that but let’s go back to how much it Costs how much we pay for a link so Every person Every person i asked this for asked About this in the last year or so they Would always give me an it it depends Answer uh because i guess they hadn’t Really like worked out in in their own Mind or they didn’t have that much of a Model or to be honest it was a little Bit random and sometimes you get like dr 30 sites asking for 600 bucks and yeah Crazy amounts of money money like that Um you know after doing this on a couple Sites for Um Almost a year now I can say that a very very very rough
Ratio is about a dollar per dr and that Applies up to about dr 70 or so so dr 30 30 bucks dr 40 40 bucks d or 50 50 bucks Now there are exceptions there are a Quarter of that and there are exceptions That are four or five times that There’s so there’s a lot of it it Depends but if you want a general rule Of thumb for what you should be paying Then think of it like that now What you end up paying at the end of the Deal Versus the initial price they quote you Is also often very far apart Uh so they’ll give you a high ball offer Usually in the hundreds of dollars Certainly for you know dr 5060 site um And then you you kind of negotiate down And the whole negotiation process with With links so it’s like a chinese market Basically it’s very interesting yeah So i would say It’s less of a negotiation In a business sense and more of haggling In the Yeah you go to the Chinese market or what yeah exactly like I i lived in china for a few years and There was this massive market in the Centre of shanghai and you buy anything There like uh nike air shoes that looked Amazing all sorts of handbags By the way any dvd that’s ever been made Uh and it didn’t matter like where which
Stall you went who you went to Maybe this is because i was like Obviously a foreigner but you go there And they get a little calculator out and They’d say oh It’s a hundred dollars or something for These shoes and then you feel like oh Well this is this is Crazy oh my god i’m walking away And then they’ll come back here and then It’s a special place for you yeah it’s Almost like this dance right you both Know What’s up and you both know that what The other person’s doing and how it’s Doing but you just kind of have to play That out Uh if you Don’t and if you kind of lose your cool And and that’s when you end up saying oh Just i’ll just pay it and i’ll get get It done with or you walk away and you Don’t get what you’re you’re after And the seller knows that to an extent So they can kind of sometimes use it to To their their advantage so Treat don’t take this personally treat This as like a business negotiation It’s a game have a read of some Negotiation books um maybe not like the High-end ones like 3d negotiation but The haggerly type books a really good One never split the uh never split the Difference by chris uh vos he was a fbi
Hostage negotiator um so it’s a really Entertaining book at the same time But just get a Under basic understanding of some of the Fundamentals of what happens Just be aware as well that whatever you Read about negotiation Uh in a book it’s kind of good it’s a Little bit different online in email Because you can’t see the other person The body language aspect isn’t there They have time to respond So just play around with with different Strategies and um you’ll you’ll find That it that kind of works Uh differently for for for different People there’s definitely a Cultural Thing with negotiation um and i Mean this is absolutely not derogatory But um people from Uh like southeast asia east asia south Asia like india pakistan kind of thing Um They love a good negotiation and they’re Very very good at it Uh so you kind of have to play that game To to an extent i found that with Western european um american canadian Site owners It’s less of a um It’s less of a direct price and you’re Not like oh that’s crazy price uh how Can you how can you do that
Yeah if you go like this is a european They’re like it’s less dramatic in that Sense uh but but don’t get rid wrong That stuff works uh but With Let’s say you’re you’re dealing with an American site owner You would spend more time kind of Explaining or asking them how they Justify that price and explaining your Position and the value you’re trying to Seek from it and Kind of Talking around it rather than say oh Ripoff too expensive you’re only dr 50. How can you charge that and It’s it’s just interesting How it’s different and i think it throws A lot of people off who do online Marketing because that interaction with Other people side of things is not uh Not necessarily everyone’s strong point A lot of introverts In in this industry And that’s i think a big part of why People struggle with with link building Yeah i think a lot of people pay as well Because it’s like i when i look at our Link builder stuff like they often cut The price in half et cetera so um and That’s why that’s where like my quote of Like our outsourcing in building is Quite expensive because You know like
At the ah 30 links that we i mean we did Pace i want to do the average et cetera Right but we paid 30 bucks let’s say Like following your rule A link seller will sell that for 150 to 200 and it’s like yeah it’s it’s it’s Definitely like if you if you run your Own team you get a lot more bang for Your buck provided the person that runs That doesn’t have any like a huge huge Salary but like even a normal salary if You’re over a number of links it’s like It’s much cheaper basically yeah you do Have to have at the point where you can Afford to hire a full-time person to do Link building for you then of course it Becomes becomes great I’ve never had much success with Freelance link builders uh because People who are already link builders And who want to Sell those kind of services either they They’ve learned the wrong way they have A lot of like bad habits Uh you know just think of all the people Selling links on fiverr and the stuff They’re selling you know there’s a lot Of that kind of people i would never Hire a link builder i would train Someone That’s like an assistant doesn’t yeah No way i would hire someone who knows About link building for this position Yeah their habits are terrible basically
I mean every time you’re hiring unless You’re a person i’m rolling my eyes There will be a few people out there you Know in in some of the better companies Better agencies that that would be great To hire for that situation but generally It’s difficult So you have to uh train train people up And the benefit of that is you can train Them your way and how to do it right but Maybe it takes a little bit longer Yeah i agree so now that we understand How much we should pay for links and the Negotiation part how do you get the most Bang for your buck From these paintings because obviously Like you are putting money behind this It’s more expensive than if the links Were free we need to get the most value Out of this to make this worthwhile and To rank up and make our money back Basically so how do you do that so when You’re getting a free link you’re kind Of asking them for a favor and they’re Really helping you out by putting your Guest post up When you’re paying them for a service For for a link from them The relationship is much different like You’re the customer so you can be a Little bit more demanding as to What you want With for example a guest post If you’re getting a free one a lot of
Sites if you stick a ton of links in There to different pages on your site or Even different sites that you own You know they’re probably not going to Be okay with that a lot of sites have Very strict requirements like one link Or something like that when you’re Paying for links There are some sites do still have those Requirements but generally speaking you Can put a lot more links in you can Link to your commercial posts with very Like anchor rich text and And generally it goes goes by um worst Case they’ll ask you to to correct it or Tone it down a bit so you can be a Little bit more bold with the pages You’re linking to your link to your Money pages and use very Targeted anchor text there so i think That is That’s the way you can Make this this worthwhile um and i would Argue in some cases that paying for a Link And doing that is worth you know three Four free links if you’re if you’re Linking to all these deep pages that you So random yeah that you that you want to Push yeah yeah i can see it in our Rankings i can see we’re pushing more Strategic pages now on these sites where We’re buying links it’s like they’re Moving much faster than when we do no
Paid link building um so it’s like on The bottom line you can definitely feel It actually Yeah for sure and i would say as well That in the early days of doing link Building for for a site it’s kind of Like any any links good you know boost The overall authority of of the site and You do a lot of like home page links It’s very rare that we’ll do a home page Link for from a paid link for a site That’s been going let’s say six months Or a year Um These days so it’s all about boosting Specific specific pages so that that’s a Huge benefit um and other than that it’s Just there’s a ton of links out there That you’re not gonna get from from Doing free outreach um Uh yeah it’s just the quality of the Internet the reality of the situation And as yeah as bad as that is or as good As that is depending on your your Perspective i would personally prefer it Was it was uh It was not the case that you had to to Pay for things because i think we could Out-compete a lot of people on Outreach quality and Messaging and things like that but even With the absolute Really pushing that stuff making heavily Custom customized
Good Outreach messages that’s that’s that’s Very specific to the individual You’re talking to they just don’t open Them or don’t reply or just you know Send you back the price In a lot of cases Um i mean when was the last time you Gave a free link Alright good good point i mean Like even back in the day it was very Very rare um Exactly it’s to be honest not a lot of People ask me for them these days um but I want to say there you go people you Can now reach to mark Mark Hacker.com i want to say I want to say it’s probably about four Years ago um it’s the last time i i did That after some outreach now i’ve seen People Make cool content and i’ve i’ve linked To them voluntarily just because i want To support them and stuff but it’s a Little bit different Yeah i mean i i do give feelings while i Create content if there’s something That’s relevant you know but like um It’s not from someone outreaching to me It’s for me finding something Interesting to link to and it’s like That that happens quite often like even When i write the newsletter or whatever
But also on the site Um It’s very rather someone emails me Something and i’m like oh my god this is Amazing let me add your link to my site So it’s like i understand Tactic you can kind of employ for Relationship building is like Pre-linking so linking out to someone Else’s good content when you see it and Then You know Further down the line um ask them for a Link back somewhere else or you know use This post To get an in um it actually that reminds Me like speaking of of guest po so when You’re paying for links you’re you’re Paying the placement fee remember as Well that you Also will have to pay for the the cost Of the outreach and the cost of the Content if you’re doing a guest post Which is not free in most cases unless You’re writing it yourself you know it Takes takes time A lot of the time with paid links They’ll have different pricing for a Guest post or for a link insertation so It’s a link on an existing post And the differences there are you need To set the world insultation Is that the right what Inset nothing never mind link
Interrotation yeah Is that i didn’t realize it was a what’s Here i learned something insertation Yeah so i apologize for this This is this is gonna look bad on Youtube but it’s when you put something Else inside something That was worth it now Anyway uh If you If you’re getting a link on a page that Already has a lot of authority itself It’s already established you could argue That’s a better link generally you’re Only getting gonna get one from that if You’re writing the guest post you can Have multiple links but the page on that That sites can be new won’t have any Links itself or won’t have any any extra Links at least itself or won’t have any Authority Um so you have to kind of weigh up what You want there uh and the cost of of Doing that versus versus just you know Getting a link on an existing post yeah And what do you prefer do you prefer Like An insertation or a guest post Both have their their usefulness uh Recently we’ve been doing a lot more Guest posts because Uh You know we’ve really been putting you Know six links in them or something like
That to different pages and so you’re Making it out a lot yeah but they they Each have their their kind of use Yeah i agree like push you can push Multiple pages from like a single Opportunity so maybe the cost of the Content is worth it when you have this Many links i swapped quite okay for us So i would yeah i i guess it depends it Depends if you just want to push one Page or not it depends for everything All questions anyway um Yeah so anything else so you want to add The last thing i would probably say About this stuff is that This is all good up to a point But obviously when you start out Reaching to dr 70 1890 sites uh Very few of them are going to be selling Links for obvious reasons Um so you actually still do need to be Kind of like good outreach in order to To get links from there and Even then they’re getting outreach so Often this it’s quite difficult to stand Out so you need to think you need to be Quite creative in in that in how you do That That’s when you do the digital pr i Think that’s when you overlay digital pr On top of that when you get to this kind Of like higher level and you need to Figure that out it’s much more difficult
Than paid links um but That’s how you get these really high dl Links and and so on and That’s why big companies Do like digital pr a lot because these Are the links that move the needle for Them actually Okay anything else to say about paid Links that we haven’t mentioned so far No just want to again reiterate what we Said at the start about the risk factors And what you have to consider there this Is not without its its inherent risk Even if it’s been okay for the last like Four or five years and you don’t know Anyone that’s ever gotten penalized That’s not to say tomorrow Everyone that’s done it doesn’t get like A manual penalty somehow yeah yeah it’s Happened before so you have to kind of Be a little bit careful with that and Just understand what you’re getting into So next time we start a site uh would You recommend we pay for links or not Um Yeah probably Okay probably i think that’s something People want to know like in a very clear Way okay well we’re gonna close the Podcast here so if you guys enjoyed this Podcast don’t forget to subscribe like Like the thumb up and also the Notification bell i think i’m still not That good at this and let us know in the
Comment section if you are paying Following so if you are considering Paying for links what experiences you Have etc so we can actually you know we We created that podcast from your Comments so we do read them And we are quite interested to know how You guys are doing this thank you for Listening and we’ll see you in two weeks For another episode see you later [Music] Tools you use like hunter or mail What’s that called The tools you use like hunter or male Shake or whatever else it may be