Customer acquisition cost 101 with Kate Moody | 11:FS Explores



Pretty much every single business on the planet is obsessed with customer acquisition cost, and financial services is certainly no exception!

But what does the term customer acquisition cost mean? What’s the formula for working it out? And most importantly, what can businesses do to theirs?

Kate Moody, Global Strategy Director, Customer Experience, dives into all this and more.

On 11:FS Explores we explain FS without the BS. Make sure you check out the full playlist to learn more about topics such as Open Banking, crypto, Banking as a Service and loads more.

00:00 – What is customer acquisition cost?
00:59 – Who obsesses over customer acquisition cost?
02:01 – How do you lower your customer acquisition cost?

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