In the first episode of our 2022 relaunch, Joe is joined by 11:FS’ Will Jones and Ali MacManus. They focus on what to get right when designing BNPL. They cover five design principles to keep in mind, surfacing relevant examples from Pulse while providing their very own design solution.
0:00 – Intro
0:49 – Buy Noy Pay Later
1:52 – Design Principle 1 – Understand context
4:15 – Example
5:22 – Design Principle 2 – Transparency in Next Steps
7:01 – Example
7:19 – Design Principle 3 – Understanding your position
11:19 – Example
12:22 – Design Principle 4 – Customer before business
16:02 – Design Principle 5 – Brand your payment terms
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Content hub: https://11fs.com/content
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