Irina Chuchkina, CMO, Thunes on generation Z’s spending habits | Spotlight



On this episode of Spotlight, David M. Brear is joined by Irina Chuchkina, CMO at Thunes.

The pair dive into Irina’s career – including the ever changing role of the CMO, the importance of balancing art and science in marketing, and why truly good marketing is about creating genuine connections with people.

They also take a look at the payments industry and what the team at Thunes are working on!

On Spotlight we speak to some of the best and brightest minds in the #fintech and financial services industries to find out what makes them tick.

If you enjoyed this video don’t forget to give it a like and subscribe so you never miss an episode.

Find out more about Thunes: https://www.thunes.com/

To read the report, head here: https://www.thunes.com/insights-reports-gen-z-future-of-spending/

#marketing #fintech #financialservices

For more, SUBSCRIBE to the 11:FS YouTube channel here: http://bit.ly/YouTubeSub11FS

Connect with 11:FS:
Website: https://11fs.com/
Twitter: https://twitter.com/11FS
LinkedIn: https://www.linkedin.com/company/11-fs
Instagram: https://www.instagram.com/11fsteam/
TikTok: https://www.tiktok.com/@fintechinsider
Podcasts: https://11fs.com/podcasts
Content hub: https://11fs.com/content

The Benefits of Listing Your Business in an Online Local Business Directory

Nowadays, listing on the business directories is essential for any business to have an online presence. Top business listing sites can amplify your company’s reaches effectively. Directories which focus on customer reviews are very important. It shows how good/bad certain companies/organizations are. Hence people will know which one would be the best or suitable to opt for. If you are already listed you can efficiently work for better reviews and enhance the reputation.

6 Simple Things That Will Make Your Company Look Better Online

Give you a few quick and easy thing to do to help you business online. These steps can be done by the business owner.

Top 3 Ways to Earn Passive Income

To be a financially successful person you have to work really hard and there is no way around it. You have to give at least 40 to 50 hours a week to earn an active income. But what if I told you that you can also earn while you sleep? Too good to be true right? But it is true, though it requires a little bit of your time, but again everything worthwhile requires time. You can dedicate your free time into earning passive incomes. What is a passive income, you ask? Passive income is any source of income where you do not take part actively but do it on a less regular basis, like in your free time which continues to earn money for you even while you sleep. To have a strong financial foundation, having more than one income source is very essential. You can read it in every financial book or hear it from every great investor that having more than one source of income is of the vital importance.

Nuts and Bolts of How to Make Money Online – For Real

You see a gazillion emails everyday bombarding you for everything imaginable about making money online. How do you tell the difference between hype and ripe? Well to start off, it has to be simple.

Why Is Having Your Own Website Important For Personal Brands?

A business becomes successful if it has loyal customers. For every owner of a business, this is an important fact of life. To remain connected with the niche market and gain customers, a great way to go is the website. A lot of time is spent on brand marketing by business owners. To identify customers different strategies for marketing are laid and various channels are tapped.

Cadbury Case Study

Entering the Indian market in 1948, Cadbury is a well-known and much-loved brand, owned by Mondelez International. Cadbury remains at the top of the Indian chocolate market because of its quality products and the memorable ways it communicates with consumers.

Getting Ranked On Fiverr

At the core of most success stories is a “quirk” which lead that product/service being adopted in a major way. Facebook had the “exclusivity” appeal, Ludvig Sunstrom’s original Podcast – “25Minuter” – was featured as the “official” podcast of TradeVenue and Apple’s first commercial product (Apple II) was received well at the West Coast computer faire. In the same sense, Fiverr could be considered in a similar light. Most specifically, if you’re able to get a gig “ranked” highly in its search algorithms, it could lead to more exposure and orders.

Online Business – Is It for You?

Starting a Business, Online (or Offline) is NOT for everyone & actually may NOT be for YOU. If you are looking at working for yourself and starting up a business, you might be the best Joiner, Painter, Mechanic, Salesperson, etc, BUT it may not be for you – If you don’t have or acquire certain traits, skills and experience, you will probably fail (maybe ending up owing a lot of money!) and being an employee is probably better for you

Make Money Online Completing Micro Tasks

The young generating is getting seriously into freelancing, making it their first priority. Everybody wants to become their own boss, to really enjoy the life and live without stress. Thanks to technology and specifically the Internet, freelancing has become way much simpler compared to 10 years ago. It’s actually becoming a huge business, where people use their skills to help others at a lower rate. Several college students, for example, are working from home. Same for homemakers and stay home mothers. All this is thanks to online platforms that allow anyone to join an accept online jobs from companies. House wifes, for instance, perform micro jobs in their spare time. The good thing is that these jobs require maximum one hour per day to complete. In case you have kids at home, you know how hard it’s to get things done, but that doesn’t mean you can’t work from home. Short tasks or micro tasks are perfect for busy moms. They can earn some good money this way and take care of their kids at the same time. Here is a good list of the tasks you can perform if you’re in that group of people:

Some Useful and Realistic Ways to Get Money Online Without the Hazards of Additional Investment

The internet dominated world has opened the doors showing how to get money online. Nowadays various people who are willing to start their own online business and create some additional income besides working in the offices are inculcating in full-time online ventures thus contributing to the economy.

Making Money With Fiverr – 3 Tips

If you haven’t heard of Fiverr, it’s one of the newest opportunities for people to make a side income by performing simple “gigs” for paying customers. Think of it as Uber for talent – allowing providers from around the world to gain access to a huge market of active customers. With some people making substantive amounts of money with the platform, it’s important to consider the opportunity – and this tutorial should explain how.

You May Also Like

Leave a Reply

Your email address will not be published.